User:Brainandmemory/sandbox

Healthy Memory Company Established in 2008, Healthy Memory Company develops memory improvement products to build brain resilience and reduce the effects of memory loss in the over-50 age group. Research by Dr. Lamont, company co-founder, identified six types of memory skill that are critical for independent living in older age and the books, brain training courses and activities produced by Healthy Memory Company focus on these six key skills. Based in New Zealand, the company has an international reach and Dr. Lamont has presented her research to conferences in Atlanta, USA, Edinburgh, UK, Australia and New Zealand.

Building every-day, accessible brain tools combines the skills of Allison C. Lamont, PhD (Psychology), M.A. (First Class Hons); NZ Psychological Society; Association Psychological Science; Australasian Society for the Study of Brain Impairment; NZ Association of Counsellors and Gillian M. Eadie, M.Ed, B.A. Dip. Teaching, Licentiate Trinity College London, Churchill Millennium Fellow, Fellow (Hon) NZ Institute IT Professionals. Dr. Lamont conducts the Auckland Memory Clinic and counselling practice in Auckland, New Zealand (formerly in Christchurch). After a career in education, the past twenty years as Principal/Headmistress of independent schools, Gillian Eadie, staff member at The University of Auckland, brings the best of educational practice to creating learning materials from the ground-breaking research findings of Dr. Lamont.

Healthy Memory Company has gained awards for its objectives. 2010: Runner-Up in The University of Auckland’s Spark Entrepreneurs. 2011: Finalist in the Unlimited Business Challenge, 2011 ‘Best of the Best”, Innovest, 2011.

Memory improves and brain connections re-grow when this age group works through scientifically-based tasks. Increasing brain mass is an important, non-prescription protection against Alzheimer’s Disease and dementia. The high cost of memory loss in an ageing population is a concern for individuals, families, governments and business worldwide. In the USA alone, 10,000 people become Baby Boomers every day, and will for the coming 19 years. Keeping people in this age group independent, productive and brain resilient for as long as possible is the objective of Healthy Memory Company.

The 2010 World Alzheimer’s report shows the cost of dementia care last year was 604B US and it is doubling every five years http://www.alz.co.uk/research/world-report/ref>.