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W+K 12 is an American experimental advertising school housed inside the Portland, Oregon headquarters of the advertising agency Wieden+Kennedy. The school was cofounded by Jelly Helm, the agency's former creative director who left in 1997 to help build Virginia Commonwealth University's graduate advertising program, Adcenter. W+K 12 is a yearlong program that begins and ends in July.

Currently entering its sixth year, the program is the subject of WKE (WKEntertainment)'s web documentary serial, 12

History
W+K 12 was launched on early 2004 with the submission instruction "Tell us your story… Charm us. Surprise us. Seduce us." .

(Information about W+K 12 year 2–5 is needed here.)

On the sixth year, one more student was added to the program, bringing the total program participant to thirteen.

Application Process
Every year, a website in the style of classified advertising is put up to call for applicants. The submissions are narrowed down to 20 to 24 finalists, who will be personally interviewed at the agency's headquarter in Portland, Oregon.

The final twelve candidates who are chosen to participate in the following year's program are notified and inducted into the program in July.

Mechanics
W+K 12 is structured and operated similarly to an advertising agency, where students collaborate on the agency's existing client base under the guidance of a creative director and business partner. Housed within the agency's headquarters, the program has its own dedicated office, studio and critique space located in the heart of the building.

Every student is individually mentored by a current employee, and further guided by a council made up of twelve former employees currently working for advertising agencies, production companies and educational institutions around the world. This council will help establish a network for job placement after the student's graduation.

Each student begins the twelve month program by working with the director to chart a personal course of study based on strengths and weaknesses, personal experience and professional interest. Fully supported by the resources and guidance of the agency, the school is expected to provide full-service agency services.

(Information about the fact that students are called by the number is needed here.)

Documentary
In 2009, the program became the subject of WKE (WKEntertainment)'s web documentary serial, 12

(Information needed here)