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Pepin County Press was a Republican weekly newspaper published between 1860-1862 throughout Pepin, Wisconsin.

History
The Pepin County Press was one of the first few newspapers established in Pepin, Wisconsin, in June of 1860, by U.B. Shaver. Shaver would independently run the Press through its tenure. The newspaper ran for roughly two years before being suspended in 1862. There was a total of 105 papers published, numbered Volume one (numbers one through fifty-two) and Volume two (numbers one through fifty-three). Publication ceased in the year of 1862. Pepin, Wisconsin, is known as one of the oldest names upon a map in Wisconsin and derived from Lake Pepin – an enlargement of the Mississippi River.

Content and Structure
Throughout the course of the two years, Pepin County Press published many series of articles relative to the history of Pepin, Wisconsin, and the surrounding geographical area. Common themes were used in published newspapers from week to week between June of 1860 to the newspaper’s expiration in 1862. The layout consisted of 4 total pages, of which the front page included five columns, which stayed relatively identical in structure on each of the four pages and from week to week. On the first column, on the far-left side, heralded advertising literature of local business, to include pricing for advertising segments within the newspaper itself. The second column included a poetry submission, often taking up a half-page worth of space. Following this, the second column was rounded out by a special message from a local person of importance. The remaining columns, three through five, were utilized to portray up-to-date information across the country. During this period, the Civil War was in it’s tenure, so this content was heavily included throughout. This included enlistment information relative to the nearby geographical region, though also documentation of the Union’s movements and operations. The latter portion of the paper (pages three and four) consisted of mainly advertisements. There were two forms of advertising portrayed on page three, which consisted of traditional display advertising and want ad columns. As the Press progressed through 1862, the growing desire for more want ads are portrayed. On the final page of the newspaper, there generally was information relative to legal notices, government sales of forfeited lands, foreclosures and court orders. There would also be a recent listing of real estate sold as public records. The final two columns were scattered with additional traditional advertising from local establishments. Other notable content portrayed in various editions of the Press include ‘Laws of Wisconsin,’ numerous novel excerpts and Republican-Political driven content. These items arose when current processes or laws changed and adapted. Local improvements to both personal and public properties were reported with detail, outlining the new beauty of said improvement by the editor’s opinion.Advertisements throughout the Press consisted of many products and services relative to that era. From horse riding gear, wagon repairs and medicinal cures, the viewer had the ability to choose effectively based on their needs. Lavish and unrestricted marketing slogans were utilized to up sell and market products and services.