User:Brandpromotions/sandbox

Overview
Wallbook, the brain child of Brand Promotions, aimed at looking after the creative needs of a city was initiated in Mumbai in 2012. It’s a concept that has refreshed the residents of three major cities since its inception. By providing local and international artists a canvas in major locations, we have helped millions of people smile as they walk the roads we have walked on. It has featured in the Limca Book of Records for the longest wall painted in the Mumbai campaign. The numerous events held in these cities have brought Wallbook to the forefront of the audiences mind since it brings art and colour to their surroundings while creating value for the expression of art and artists. This also helped bring to light social issues and necessities for a better future. By the support of over 2000 artists this endeavour to bring colour to cities is continually expanding in hopes to bring about a change on a country wide scale.

The Presence
 Wallbook so far has marked its presence four times: 


 * 2012 – Mumbai at Mahim Matunga Link Road
 * 2013 – Delhi at North campus Delhi University
 * 2013 – Delhi, Mumbai, Kolkata at Select Citywalk (Our Girl Our Pride)
 * 2014 – Delhi at Select Citywalk celebrating Kargil Diwas
 * 2015 – Delhi at Gandhi Bhawan.

Wallbook as a unit is proficient in taking any theme across the masses and making the message reach loud and clear. We have done a diverse set of themes and get them to life. Putting the message in colours and grabbing the eyeballs is not only what Wallbook caters but also the live participation and people anticipating with the cause.

Thought
The aim is to take the scale wider and encompass the mindset of a whole city. Not a singular activity but waves of paint that flow through the streets periodically so that the idea of a beautiful and colourful city begins to take root in the minds of its denizens. It’s a subtle, yet powerful act of solidarity between brands, people and cities for a better future. Not for just one city, but with each turn, more and more places until India is not just “swacch” but “sundar” too.

Building a Niche
Identify locations across Mumbai with access to major roads while also taking into account pedestrian traffic as they are the ones who would have the most time to marvel at the art. Once the locations have been finalised, the target is to find flyovers, metro rail bridges etc. that command the skyline and use them as a canvas for the artists to put their thoughts on. The aim is not just to paint but to portray the thoughts and cultural insights of a populace in a visible place; to act as a call to arms and begin a citywide spree.

Creating Memories
Workshops and tours for underprivileged children in association with NGO’s would be conducted. Artists teaching children the basics of art while giving them a tour of the city at the locations of the events would serve as motivation and inspiration to learn more and fulfil their dreams. A “Mumbai Darshan” bus with the add-ons of touring the art centres of the city where Wallbook events have taken place will give it tourist visibility and hence, exponentially increasing the activity’s cover. Mumbai receives a makeover, its citizens happier and a better vibe associated with the city makes this event an impactful one.