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Asiff Hirji is an entrepreneur and business executive. He has served as President of blockchain-based financial technology company Figure Technologies since 2020. Previously he was the President and Chief Operating Officer of cryptocurrency exchange Coinbase and President and COO of online trading broker TD Ameritrade.

Early life and education
Asiff was born in Tanzania and raised in Calgary, Canada. He received an MBA from the University of Western Ontario.

Career
After graduation from business school, Asiff became a founder of The Mitchell Madison Group (a strategic consultancy focused on the financial services industry). He then served as President and CIO of Netfolio.

In 2003, Asiff became CIO of online broker TD Ameritrade and later served as President and COO. Beginning in 2013, Hirji was an adviser at venture capital firm Andreesen Horowitz, one of the early investors in Coinbase.

In 2017 Hirji was named President and Chief Operating Officer of crypto currency exchange Coinbase.

In 2020, Hirji was named President of blockchain-based financial technology company Figure Technologies.