User:Breadman10/Evaluate an Article

Which article are you evaluating?
The North Face

Why you have chosen this article to evaluate?
Growing up, I always would get a new North Face jacket for Christmas. I have been an active buyer of the North Face for awhile, and now being in this class it has interested me to see how they affect climate change whether it be positive or negative. In my opinion the North Face has a lot of relevance when it comes to the outdoor industry. They are a widely marketed company with a very good reputation. Overall I chose to evaluate this article because it serves my interests as a buyer and as a student.

Evaluate the article
To start, the introduction of the article is short and sweet, but introduces the company and what they do very efficiently. It includes a brief introduction and description on what the North Face is, it is very concise and to the point, not overly detailed. After reading the article, there is nothing that is not relevant to the company. Some of the information is old, and there are definitely other things that have happened since, but that is what my job is in this instance. I feel as if there is content missing. I think there can be more information on how much money the company makes a year and smaller topics that can increase the knowledge of the readers. Also, the fashion section of this article is too short in my opinion because they are marketed mostly on outdoor clothing, there should be more facts about the fashion itself. The article itself is very neutral and is informative. It does not mention anything about the company being better than anyone else, just the statistics about them. The article has a very long list of resources which is always a good thing. However, some of the sources are old and there is new information available. I clicked on some of the links and most have been run through peer review and are good solid sources with credibility. I have begun research, and will attempt to find better resources with the help of one of Bentley's research librarians. The article is well written and clear to read, I had no issues  reading it the first time I ever opened it. I skimmed through it a couple of times and did not notice any obvious spelling or grammatical errors, which is always a good sign. The article is broken down into a couple sections including an introduction, history, and fashion. These are basically the major points of this company. This article does not have any photos at all besides the company's logo, which makes the page look kind of bland. In 2019 the North Face was getting a lot of backlash from consumers for adding photos of apparel to their wikipedia articles. Overall, I think the article is good, but it can definitely be improved and maybe adding some more pictures to it can make the article more appealing to read.