User:BreannaNg/sandbox

Article evaluation

Is everything in the article relevant to the article topic? Is there anything that distracted you?

Is any information out of date? Is anything missing that could be added?

Add information about Online impulse buying, in new Internet age.

What else could be improved?

Needs more citations.

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Check a few citations. Do the links work? Does the source support the claims in the article?

Is each fact referenced with an appropriate, reliable reference?

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Many sources are not scholarly.

Talk Page What kinds of conversations, if any, are going on behind the scenes about how to represent this topic?

Not much in the talk page.

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Rated an S article

How does the way Wikipedia discusses this topic differ from the way we've talked about it in class

Impulse Purchasing Online, discounts, advertisements online, coupon codes, free shipping

Scholarly sources to add https://www-sciencedirect-com.uproxy.library.dc-uoit.ca/science/article/pii/S026840120000027X

https://www-sciencedirect-com.uproxy.library.dc-uoit.ca/science/article/pii/S0268401215300426#bib0200

Online Shopping
Online shopping is the act of buying an item or service online. Online stores have created a space that can cause someone to make to making an impulse purchase. Consumers online are exposed to price promotions, advertisements for limited time offers, and attractive products; all promoting users to make an unplanned purchase. Companies marketing online use these techniques to make users feel pressured into making a purchase; this is due to the fact that it will not remain at the current promotional price.

Other aspects which can affect a user into making an irrational purchase would be their emotions. Impulse purchasing is more likely if the user is bored and if using online shopping as a distraction to overcome their boredom. Younger consumers are motivate by their boredom to make purchases as they are using the satisfaction of a convenient purchase to become entertained. Impulse buying online is often seen as compulsive and can become an addicting habit. With free shipping and easy access online online shopping becomes an effortless activity.

Online purchasing is becoming more accessible and simple making it a more common task. With 40% of these purchases being described as impulse buys. With marketing websites becoming easier to navigate, and showing good-looking products, consumers are urged into buying products. Online purchasing is extremely convenient allowing users to purchase items without having to leave their house, or go into a physical store. Another factor which promotes impulse shopping online would be having trust in the website the user is on. If consumers feel the website is secure to order from the more likely it is they will make an impulse purchase. Consumers feelings towards the website greatly affects if they will make an unplanned purchase.