User:Bregienczuk/Brian Regienczuk

Brian Regienczuk, an interaction and experience designer (XD), is the co-founder of the startup Agency Spotter and is the founder of Atlanta-based design consultancy Experience Rethink. He is an advocate of user-centered design and ethnographic research to improve product development and marketing efforts. He also works towards popularizing experience design (XD) as a mainstream discipline and organizing the world of over 560,000 agencies, design studios and marketing research firms.

Work in Industry
Brian has published articles and white papers on The Future of Shopping and holds several global patents in this space. He continues to leverage his diverse background to help companies look to the future while designing products, services and experiences that leverage technology while being easy to use, understand and remember.

In 2004, he led the creation of Philips Ambient Experience for Healthcare product demonstrator for one of the largest medical events in the world, Radiological Society of North America (RSNA) Annual Meeting. These efforts were recognized with a Gold IDEA in 2005 by the Industrial Designers Society of America (IDSA) and featured by BusinessWeek magazine. Brian oversaw the evolution of these demonstrators with cross-disciplined teams at subsequent RSNA Annual Meetings in 2005 and 2006 in order to improve the patient experience and medical outcomes.

In 2008, as Global Group Director at The Coca-Cola Company, Brian led the design of robust brand standards and governance to protect the brand identity and drive productivity for the most recognized brand in the world, Coca-Cola. Through 2009 and 2010, he used the same process to scale brand standards and governance for Sprite, Minute Maid, Vitaminwater, Diet Coke, Coca-Cola Light and Coca-Cola Zero. He also played a leadership role in the development of new identity system that could scale across and unite numerous juice brands around the world such as Minute Maid, Del Valle and Cappy.

Brian followed his entrepreneurial passions by launching Experience Rethink for 2011 and following up at the end of 2012 to launch the public beta of Agency Spotter.

Agency Spotter's full platform launched in mid-2013 and continues to grow in popularity with marketers and subject matter experts as an easy-to-use agency search platform uniting search across advertising, digital, design, research and much more.