User:Brentkaiser

Superconnecting Silicon Avenue

Brent Kaiser :: I expand the realm of possibilities for brand experiences, further space commerce and drive what's next. I live at the intersection of Madison Avenue and Silicon Valley. I'm who Malcolm Gladwell calls a Super Connector. I'm passionate about connecting people to blend innovations. I drive persistent pervasive rewarding customer experiences via big data, mobile and social media. I strive to make the seemingly implausible possible, both personally and professionally, and produce positive experiences and profitable outcomes for global brands I support. What I can do for you today, you might ask? As senior strategic global brand and integrated product marketing director, I offer 20+ years of experience in effectively solving multi-million dollar marketing challenges for consumer and business audiences across technology, telecommunications, retail, insurance and financial industries. By leveraging integrated marketing campaigns and nurturing persistent positive customer experiences and engagements across multiple interwoven offline and online channels, I successfully deliver sustained result-driven outcomes for global brands – winning clients multiple Effie Awards. Through deep understanding of consumer, technical and business decision maker target audience profiles drawing insights from quantitative and qualitative research and big data, I effectively develop and successfully land messages, value propositions and offers. I do this across discrete roles from 50+, Gen Z and SoHo consumers to highly technical decision makers and influences, such as IT Pro, Pro Dev, Student, Engineer and UX Designers. I have a proven track record of reaching these audiences in highly efficient Paid, Owned, Earned & Shared Media channels and through global field sales and marketing for organizations sizes from Silicon Valley / Alley Startups as acting CMO to SVP, Marketing Director with Fortune 500.

Specialties: Worldwide Brand Strategy, Planning & Integration ■ Internal & External Cross-group Collaboration ■ Global Agency & External Vendor Management Global Advertising, Digital Marketing & Promotions ■ Paid Display & Search SEA/SEO Media ■ Owned Media Global Strategic Content Management Earned Media – Analyst & Public Relations ■ Shared Media – Outcome-driven Social ■ Global Customer Loyalty & Retention Programs Mobile Strategy, Planning & Execution ■ Cross-Discipline Integrated Marcom ■ Business & Product Planning ■ International Partner Relations Retail & POS ■ Mobile Web Campaign Planning, Execution & Analysis ■ Prospect & Customer Lead Nurturing ■ Database, CRM & ERP Driven Marketing Direct Marketing ■ Digital Asset Management Systems (DAMS) ■ Content Management Systems (CMS) ■ Market Analysis & Business Planning

I'm passionate about connecting people, ideas and technologies. Some call me a Superconnector. Others say I’m Madison Avenue meets Silicon VAlley (SiAve). Professionally, I'm a global marketing executive driving space commerce, exploration and our next frontier. For fun, I enjoy tri-based athleticism and outdoor adventures with family and friends. Join me on my next mission @brentkaiser http://brentkaiser.com