User:Bretthoffman25/sandbox

Draft

Introduction/Summary

Viral marketing is a form of marketing involving a platform on the internet or more commonly, social media. The article over Viral marketing is lacking in the description of how it is actually used, which is one of the most important and elements of viral marketing. Aside from advertisements being run on webpages promoting a product, viral marketing is being used more on social media platforms as more and more people are using them. Not only social media, but even video games are new areas viral marketing is making it's way into. With the changing of the use of the internet, viral marketing has caught up as well.

Body

Over the years with the increasing popularity of social media, the use of viral marketing on social media has risen as well. Viral Marketing on social media takes a few forms on social media, some of which are, advertisements run by companies in a user's feed, promotion of a new product on a company's page, further promotion of a service or product from other users, and even social media providers monitoring usage of social media to choose what company to promote to you. This all takes place un-noticed most of the time. A primative example of one of these is, a professional skier or snowboarder who is sponsored by a company, is paid to every once in a while talk about that company's product in relation to their skiing or riding. This results in the athlete being paid, depending on the skill level and amount of exposure. Skill level and exposure determine what level of platform the individual has and how many people will see the company's product. Company's take this into account when choosing an athlete to sponsor.

This is not only the case for professional athletes, but for anyone with a positive platform. The whole idea behind choosing someone to sponsor is the task of finding a likeable "face" for said company, that relates to a large group. Thus, bringing in more customers for the company.

FINAL

Viral Marketing on Social Media

With the introduction of social media in recent years, there has been a change in the use of viral marketing. Being that the purpose of viral marketing is to spread information about a brand or product, social media has assisted in this spread of information due to the speed in which users interact. An example of the amount of speed and amount of information shared on an everyday social media platform is YouTube. According to to statistics presented by Youtube, there are over one billion users and over one billion hours of video watched on the site daily. With 88 countries having access to the site and videos being viewed in 76 languages, this offers an international landscape for information to be spread. The ability to view constant content from a certain user by subscribing to a user, and sharing videos with other users, makes YouTube a tool for viral marketing in today's age of social media.