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Aisle50 is a consumer goods discount company that offers discounts through a web-based application. They utilize a different way of providing deals for customers through subscriptions to deals that repeat monthly.

Aisle50 was started in 2010 by co-founders Christopher Steiner and Riley Scott. The company was part of Y Combinator's summer 2011 class. . Aisle50 differs from the traditional coupon method by allowing users to pre-pay on the discounted goods and receive the discount at the register. This is a noted difference from new discount applications such as Ibotta http://couponsinthenews.com/2013/09/30/aisle50-saves-you-big-bucks-on-groceries-with-one-small-catch/ and Checkout 51 http://thekrazycouponlady.com/tips/finance/new-checkout-51-earn-cash-back-groceries-smartphone-necessary/, which reward you after your purchase at the store. They have also pivoted to focus on a subscription based service, creating deals that are likely to be used on a continuous monthly basis. They have live deals with many retailers, notable ones include: Lowes Foods, Raley's, and Homeland(supermarket.