User:Brianlimon11/sandbox

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Credibility comprises the objective and subjective components of the believability of a source or message. Credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message (e.g., credentials, certification or information quality). Secondary components of credibility include source dynamism (charisma) and physical attractiveness.

Credibility online has become an important topic since the mid-1990s. This is because the web has increasingly become an information resource.

https://robertrehak.com/2013/01/18/the-credibility-crisis/

Entertainment-“It simply draws attention to the advertisement or to the product. In this case, the music in the advertisement does not necessarily need to have anything to do with the product” (Andersen 260). The entertaining part of an advertisement is one of the most crucial steps to getting customers to buy the product. Music brings a certain flavor to an advertisement, without the music the ad would seem bleak. Music can create emotion and motivate people. When paired with the right ad music can make a person associate the product with a certain feeling enabling them to go purchase the product.

The same can be said for advertisements. Generally, people are familiar with Nike, Puma and New Balance. A fairly new shoe company would have to work harder to gain customers. If a person/company is virtually unknown, they must create a sense of trust, believability in themselves and their product. People need to see evidence that the person/company can be trusted. The well-known person/company has to live up to the previous expectations and not disappoint those who have shown up to see them speak and possibly purchase product. The advertising and marketing industry calls this brand management.

Memorability https://www-jstor-org.dcccd.idm.oclc.org/stable/pdf/1252223.pdf?ab_segments=0%252Fdefault-2%252Fcontrol&refreqid=excelsior%3A25bbdbedd4bad08b346b96c8cd1c831a

Memorability: The ability to be able to attract a consumer to a product usually requires an advertisement to be presented in a memorable way. Whether it be in a catchy, recognizable song or with loud, vivid colors, an effective commercial or advertisement must come across in a fantastic way in order for the consumer to actually consider taking a product into account. The viewer must be drawn to the advertisement for the product to be remembered later. Music is the number one way for companies to entice a consumer or buyer, usually spending up to half of a million dollars to create commercials that will stand out to the public. In this it includes using popular music that appeals to younger audiences, famous celebrities and musical artists that many can recognize, and star athletes that many look up to. "Picture-word congruency [was] found to enhance verbal recall when the picture does not evoke distracting imagery.” . Music has a great part in drawing in a consumer to consider an item for purchasing, but visuals tend to enhance the advertisement for later recall. In times where both lyrical and visual advertisements are presented, it brings positive invocations to the viewer and memorizing certain products becomes more effective and easier for future recall. Studies have been conducted to compare various elements of “stimulus congruency” that prove how higher volume advertisements turn the eye and make products more appealing. Through this, companies become more involved in how to boost their products through musical advertising for the benefit of the message applied. It becomes easier to target younger people, seeing as that their ability to memorize words of a song faster and therefore creating commercials and advertisements that trend worldwide with their specific musical taste.

Lyrical Language- The lyrical aspect commercials have on people is a powerful influence in the behavior they may or may not take from the message. "Both Advertising and Marketing use graphical,textual,verbal, or sound communication tools in order to construct messages that lead to consumption of products and service that are directing these efforts of persuasion."(Advertising and Language: The Power of Words, February 12, 2013). Language in adverting may not always be meant literally but it is very persuasive as well as persistent in making you think that you need that product now all because the language in commercials catch your attention and wont let it go.

1.“Advertising and Language: The Power of Words.” More Than Branding, morethanbranding.com/2013/02/12/advertising-and-language-the-power-of-words/.