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Verbal aggressiveness in communication has been studied to examine the underlying message of how the aggressive communicator gains control over different things that occur, through the usage of verbal aggressiveness. Scholars have identified that individuals who express verbal aggressiveness have the goal of controlling and manipulating others through language. Infante and Wigley defined verbal aggressiveness as "a personality trait that predisposes persons to attack the self-concepts of other people instead of, or in addition to, their positions on topics of communication". Self-concept can be described as a group of values and beliefs that one has. Verbal aggressiveness is thought to be mainly a destructive form of communication, but it can produce positive outcomes. Infante and Wigley described aggressive behavior in interpersonal communication as products of individual's aggressive traits and the way the person perceives the aggressive circumstances that prevents them or something in a situation.

Infante, Trebing, Shepard, and Seeds collaborated to showcase the relationship between argumentativeness to verbal aggression. The study investigated two things. The first one showed whether high, moderate, and low behaviors differ in how easily they are caused by an opponent that select verbal aggressive responses. The second focused on if different sexes contributed to verbal aggression. The results concluded that people who scored high on argumentativeness were least likely to prefer verbal aggression. Argumentativeness is a constructive positive trait that recognizes different positions that can be on issues that are controversial. As for the difference between sexes, males are more likely than females to use verbal aggression because males have been conditioned to be more dominant and competitive.

The Verbal Aggressiveness Scale measures the personality trait of verbal aggressiveness and has been widely used in communication research. The VAS has 20 items, 10 that are 10-worded negatively/aggressively, and 10 worded positively/kindly. Infante and Wigley's scale is often scored as unidimensional.

In athletics
Communication plays a significant role in the athlete-coach relationship. Verbal aggression has been identified as prominent in athletics. Coaches who exhibit verbal aggressive behavior may influence athletes' performance, competence, overall enjoyment, and motivation. Symrpas and Bekiari conducted a study that was aimed to determine two things. The first one was to explore the perceived leadership style and verbal aggressive profile of coaches. The second was to look for differences in athletes' satisfaction and achievement goal orientation based on perceived coaches' leadership style and verbal aggressive profile.

The study supported two profiles of coaches. The first profile included coaches who present a low autocratic (harsh) behavior, high democratic (fair) behavior, and low verbal aggressive behavior. The second profile included coaches who present a high autocratic, low democratic, and high verbal aggressive behavior. Based upon the results, coaches categorized within the first profile promoted athletes' satisfaction where their mental state was filled with compassion. Athletes who are more task-oriented that perform tasks to achieve their desired outcome, considered that their coaches belong to the first profile which did not impact their performance in a negative way.

In a similar study, Syrmpas and Bekiari added motivational climate aside from verbal aggressiveness profile of coaches, athlete's satisfaction, and leadership style. Motivational climate is the environment that coaches create by having sessions with athletes while giving them feedback. (Ames 1992) The findings revealed that in an environment where athletes' master tasks, it is a positive predictor of increased satisfaction during practices, in contrast to performance climate (the success factor). Coaches' verbal aggressive behavior has proved to be a negative impact on athletes' satisfaction.

With all the information given from both studies, it can be concluded that different factors including style and profile of coaches has effects on athletes' performance, satisfaction, and motivation. Coaches tend to use negative communication such as verbal aggression, that could be harmful for the athlete where such consequences can reflect off their emotions. Engaging in sports especially at high levels has demands that involve continuous effort, dedication, and commitment in order to see results that are adequate.

In customer service
Customer incivility can be described as verbal aggression towards customer service employees. It can negatively impact customer service perceptions and potentially crumble an organization's competitive status. Today, customer incivility is known as customer verbal aggression towards employees through language content and communication style. Customer verbal aggression can happen in places such as restaurants, retail stores, banks, etc.

Walker, Jaarsveld, and Skarlicki performed a study that focused on developing an understanding of what customers do in service events that can increase employee incivility toward others. Employee incivility has four total factors involved: aggressive words, second person pronoun use (you, your), interruptions, and positive emotion words. Positive associations between customer aggressive words and employee incivility was clear when verbal aggression included second person pronouns, labeled as targeted aggression. The researchers observed interactions that included two people between targeted aggression and customer interruptions where employees demonstrated more offensive language when the targeted customer verbal aggression was followed by more interruptions. The 2-way interactions predicting employee incivility was lessened when customers used positive emotion words. Saying something like, "I know you charged me twice, but we can try to work this out together," is an example. The results from the authors suggested that customer verbal aggression consumes employees leading to self-regulation failure. The customer using positive emotional language increases the ability of the employee to engage in self-regulation and reduce incivility.

Self-regulation is important with interactions in the workplace. To communicate effectively in social environments while helping customers, the key objective must be emotional labor. Emotional labor is the self-regulatory process that unfolds over the course of customer interactions, with employees monitoring and adjusting their felt and expressed emotion. A goal in which employees use during emotional labor is to produce effective and emotional displays that enhance the customer experience. The self-regulatory approach provides insight into how felt emotions, displayed emotions, and emotion regulation may realte to each other over time.