User:Briannavg/sandbox

An additional study done in 2014, with two different types of experiments, focuses on labeling of toys,“for girls” and “for boys”, paired with explicit colors, pink and blue, and gender stereotypes in children. In one study, novel items were presented to children, painted different colors and labeled differently. A nutcracker was presented to the children as blue and labeled “for boys” in once instance, but to other children it was pink and labeled “for girls”. The results of the studies found labeling profoundly affected the children’s liking towards toys, and the other study showed that girls are more affected than boys in terms of labeling. The “color pink did seem to give girls permission to explore masculine toys. This indicates that pink may signify that it is allowable for girls to show interest in counter-stereotypic toys and activities”. This gender specific marketing/labeling exposes children to gender roles and that color can be an indicator of gender. Children “show less involvement with toys stereotypically associated with the opposite sex, and they reject such toys more than ones stereotypically associated with their own sex or neutral ones”. Toys are a medium for children to form gender stereotypes. In today’s society gender neutrality is becoming more widely accepted. “Both males and females are now ‘allowed’ to wear certain clothing items once thought inappropriate for their sex”. Females have more freedom because females wearing more masculine clothing is accepted, like suits, but men wearing feminine clothing, like dresses, is less appropriate. This aspect of gender neutral clothing says “that the world according to (ruling-class) men [are] the only viable one” because most gender neutral clothing looks like typical male clothing. Still many companies are doing what they can for gender equality by coming out with gender neutral lines of clothing. Many sportswear clothing are now including gender neutrality in order to promote gender equality for men and women. ASOS, a famous online fashion company based in the UK, is one of the companies making gender neutral lines. Paired with glaad, they recently dropped a line that is gender neutral. In addition, Wilde Vertigga, Kirrin Finch, One DNA, S.K. Manor Hill, Cilium, Official Rebrand, and Beau Novo are all companies who promote gender neutral clothing. “Genderless clothing allows some people to feel more like themselves, as opposed to being lumped into a gendered category that doesn’t work for them".