User:Briansuda/NASCAR problem

This article has been rewritten from the public domain contributor edits here to the IndieWebCamp.com wiki here:


 * http://indiewebcamp.com/NASCAR_problem

Please add any further contributions, citations etc. to the article there. Tantek (talk) 18:09, 18 September 2012 (UTC)

Old WP article follows for historical reference purposes.

The NASCAR problem is a reference to the sponsorship decals commonly seen on American race cars. It is dubbed the NASCAR problem because this clutter of tiny icons is said to cause a paradox of choice, leaving viewers overwhelmed and unlikely to remember all of the individual icons.

The term was originally coined by Daniel Burka of Digg to describe the user interface for signing in to websites that support third-party authentication protocols like OpenID.

In social media
The collection of icons on websites that are used as interface elements for user sign-in, sharing content, or other social activities that link back to a third-party website.

In marketing
When unprofessional advertisers dump loads of sponsors to an event or a publishing.

Research

 * UK Digital Services Social Sharing Button Usage