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Throughout time, we have used animal experimentation to increase our understanding on certain aspects of life. Due to animal testing, we have been able to make essential discoveries and medical breakthroughs.However, even though humans prefer to have medicine that is tested & evidence based, the testing of those medicines on animals is frowned upon. The term cruelty-free was first used in this way by Lady Dowding who persuaded manufacturers of fake furs to use the label Beauty Without Cruelty and went on to found the charity Beauty Without Cruelty in 1959. The term was popularised in the US in the 1970s by Marcia Pearson who founded the group Fashion With Compassion. '''Then, in 1998, the United Kingdom started a trend by banning all testing on animals. Many other countries followed their lead soon after.'''