User:Brittanylees/BSI-Draft

This is a draft of an article for Basement Systems, Inc. Given the COI declaration, I am hoping to offer a version of the deleted article that meets Wikipedia's standards for Notability and Neutral POV and that can be reviewed by a Wikipedia editor.

Overview
Basement Systems, Inc. is a U.S. developer and distributor of basement and crawl space waterproofing and repair products installed through a franchise-like network of specialty contractors in 46 states in the U.S., Canada, and the U.K.

History
Starting out in 1987 as a local basement contractor, Larry Janesky founded Basement Systems, Inc. in 1990 with the goal of building a product line and a network of waterproofing contractors to install and sell the company’s products. By 2002, the company had 85 dealers and in 2016, about 345 dealers. By 2013, the company's products included drainage systems, dehumidifiers, and sump pumps designed for interior basement waterproofing. Many of the products were developed and patented by Larry Janesky.

In 2008, the company was named in the Tech Top 40 by the Connecticut Technology Council in the energy and environmental technology category. The company has been in the Top 10 Places to Work in Connecticut in 2012 and 2015 through 2019.

Janesky's approach to basement waterproofing has been featured in Bob Villa, The New York Times, Ron Hazelton’s show House Calls, and the Department of Housing and Urban Development's The Rehab Guide.

In 2019, Janesky, through an umbrella company called Contractor Nation, launched a new Basement Systems dealership in the Columbus, Ohio region, acquired a stake in a Nashville, Tennessee dealership, and acquired Master Services, a Basement Systems dealer serving Tennessee, Indiana, and North Carolina.

Business Model
Following a franchise-like model, the company offers training, marketing services, and business support to dealers. The company's businesses include a local Basement Systems dealer serving Westchester County, NY and Connecticut, a financing company, and digital marketing agency. The company's business model and growth are described in The New Rules of Sales and Service in a section titled Call Larry: How One Entrepreneur's Story Defines a Company. and in Tom Peters's The Excellence Dividend and in Peters' writings, where he commends the idea of being "a superstar performer in a mundane business."