User:Brittneyguizar/Evaluate an Article

Which article are you evaluating?
Market for loyalties theory

Why you have chosen this article to evaluate?
I chose this article to evaluate because I have always had an interest in marketing and the world of business. Also, I felt this article was well structured and easy to understand, making it easy to evaluate. This article has been rated as a start-class article which also had an influence when I was choosing this article.

Evaluate the article
The article I chose to evaluate is Market for Loyalties Theory. In this article the author is explaining in the lead section, what media theory is based on neoclassical economic point of view and how it is monopolize. Lead includes an introductory statement and foreshadows what the article will intel. Also including information about the most important section of the article. The lead of this article is straight to the point and does not include past information.

The content in this article is relevant to the topic and does not include extra information that is unnecessary. Though this article is a little dated the last update was in 2021, so some of the information may have to be updated. The only content I would remove is some of the history information because it makes the article sound dated. I would add more present day facts and quotes from newer reliable outside sources in order to make this article more credible. The tone of this article is professional and neutral. In this article, the author explains how you ethnicity, gender, and background work together in selling and in a market. It explains that a target audience is important in order to generate loyalties and gain sales. In a way the views are stereotyping but it is necessary when it comes to the world of loyalties and market. The sources and references are also in order and all fully functional making it easy to fact check. This article is rated mid-importance and start-class. Also, it is a part of Wiki project freedom of speech. This topic is very similar to what is discussed in previews classes I've taken about marketing and business communications. In the future I wonder if the information from the article will change as years go by and if marketing will develop differently in years to come?