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Service blueprint: Applications
Blueprinting has three main uses:
 * Simple representation – to document the existing process as a means of codifying and transmitting the service process to stakeholders including employees, customers, market research companies etc
 * Diagnosing Operational Deficiencies/ Inefficiencies – used to point to weak spots, excessive waiting times, bottle-necks.
 * Structural Change / Service Design – manipulations of complexity and divergence allow service firms to pursue a range of market positioning or re-positioning strategies