User:BruceGMcKenzie/sandbox

Business Information Graphics, a New York creative services firm, registered the service mark "2-Minute Explainer" in 2006 to describe the short videos they began creating for technology solution marketers in 2004. One of the first 2-Minute Explainer videos they produced in 2004, for a remote maintenance solution. can still be seen on YouTube.

Around 2007 the Common Craft team began creating explainer videos not only for marketing purposes but also for educational and instructional goals. Since then, many online businesses started to have explainer videos made to enhance their marketing campaigns and by the year 2014, surveys reported that nearly 80% of US-based businesses were producing video content (such as explainer videos) for their websites.