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ERNIE CHEN

FROM an idea conceived on scraps of paper that became an inspirational tome, Founder and Group CEO Ernie Chen has authored ATCEN International Group (AIG) into a six volume hardback written with passion and pride. What began in an apartment as a consultancy under five years ago is now a six company force.

To Ernie, being an entrepreneur isn’t only about making things happen. It’s about creating new opportunities, and being challenged continuously.

Watching Ernie work makes it perfectly clear that being Group CEO to AIG isn’t a job but a vocation. Ernie has inspired countless others to realize their potential, instilled a sense of bold and daring in many to go after a dream, make it happen and not let anyone tell them otherwise. Ernie has often said that one shouldn’t be too comfortable where they are and must always press onward to achieve greatness while making the world a better place. As long as he’s doing the same - helping one person at a time, suffice to say that he will be, if not already, thought of as someone who never tired of making the good great and better, the best.

Early Life and Career
Ernie Chen was born in Kuala Lumpur Malaysia to Chen Swee Huang a former secondary school administrator and San Yuen Hun, a sales personnel. Ernie attended The Bukit Bintang Boys’ School in Petaling Jaya, Selangor Malaysia and went on to Western Kentucky University to receive an MA in Communication, BA in Mass Communication, and BA in Theatre.

He is also Certified Image Consultant and Global Certified Support Manager from America, and is presently pursuing his DBA in Marketing Management. Alongside his Professional Membership with the Malaysian Association of Professional Speakers as a Malaysian Professional Speaker and International Federation of Professional Speaker, he has more than 15 years of experience working with outsourcing, mass communication, people development, entertainment, education, consulting and training industries Ernie is the Founder/ Group CEO of the ATCEN International Group of Companies that consist of ATCEN Sdn Bhd (a Consulting, Education and Outsourcing Company), ATCEN Communications Sdn Bhd (a Corporate Event & Marketing Communication Company), outLOUD Studios Sdn Bhd (a People and Brand Confidence Development Company), Training Touch Sdn Bhd (a Team Event & Adventure Company), DreamTalents Media Sdn Bhd (a Multimedia Design and Production House) and Seri Mahligai (Executive Search & Talent Recruitment Company).

Ernie has also appeared in numerous radio and television commercials locally and internationally. He has also worked in nearly every performing capacity; an announcer, reporter, talk show host, man-on-the-street, television presenter, actor, emcee, writer and producer. Ernie's intelligent wit, charm, spontaneity and performance style landed him roles in local sitcoms such as Kopitiam, Show Me The Money, Each Other and Table For Two, The Firm and recently as corporate leader in The Firm 2. His success and achievements have been featured in The New Straits Times, The Sunday Times, TV1, TV2, TV3, NTV7, 8TV, Astro, Hitz FM, FHM Magazine, Channel V, The Star and The Sun Malaysian newspapers and numerous magazines.

The clients he serves already include some of the leading Asian and global companies from the telecommunication, banks, financial, education, services and hi-tech industries including; Citibank, HSBC, Standard Chartered Bank, Maybank Group, BSN, Bank Negara, AmBank, RHB Bank, TM Group, DiGi, Maxis, Celcom, TMNet, Sony, HP, DELL, Nokia, Samsung, Hitachi, Fuji Xerox, DHL, TNT, ARB, AIA, AIG, MAA, Commerce Assurance, MNI, AXA, Great Eastern, BP, Shell, Petronas, ExxonMobil, KPMG, Real Rewards, EON, Taylor’s College, KDU College, Binary University College, Systematic Education Group, Inti Education Group, Limkokwing University College, UITM, UPM and many more companies worldwide. Ernie founded The ATCEN International Group in 2003. In less than five short years through brilliant business acumen and foresight, it is today a multi-million dollar company serving global giants.