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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color can influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men.

Color psychology is also widely used in marketing and branding. Many marketers see color as an important part of marketing because color can be used to influence consumers' emotions and perceptions of goods and services. Companies also use color when deciding on brand logos. These logos seem to attract more customers when the color of the brand logo matches the personality of the goods or services, such as the color pink being heavily used on Victoria's Secret branding. Colors are also important for window displays in stores. Research shows that warm colors tended to attract spontaneous purchasers, despite cooler colors being more favorable.

Revised Version

Color psychology is the study of hues as a determinant of human behavior. Color can influence perceptions such as the taste of food and an individual's feelings. Colors have qualities that can cause certain emotions in people. Colors can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants. Color can influence a person and its influence may differ by a person's age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men.

Color psychology is widely used in marketing and branding. Marketers see color as important since color can influence a consumers' emotions and perceptions about goods and services. Logos for companies are important since the logos can attract more costumers when the customers believe the company logo matches the personality of the goods and services. Colors are also important for window displays in stores. Research shows that colors such as red tended to attract spontaneous purchasers, despite cool colors such as blue being more favorable.

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Influence of color on perception

The color has a large impact on food. Color affects how people perceive the edibility and flavor of foods and drinks. People can mistake a cherry flavored drink for being lime or lemon flavored if that drink was a green color. Additionally, a flavor can be intensified by a color. People can rate a brown M&M as more chocolate flavored than a green M&M based on color.

Game Immersion

Since color is such an important element in how people interpret their environment, color psychology can enhance the feeling of immersion in people that play video games. By using color psychology to cause immersion in players, players can have less errors playing video games and felt more a part of the game they were playing in comparison to a game that did not have color psychology immersion.

Public Blue Lighting

Blue light can cause people to feel relaxed. This caused many countries to add blue street lights in order to decrease suicide rates. A scientific paper was published study claiming that putting blue lights in cities would decrease suicide rates. This was called a nudge technique which can affect a person's actions. ''In 2000, Glasgow installed blue street lighting in certain neighborhoods and subsequently reported the anecdotal finding of reduced crime in these areas. This report was picked up by several news outlets. A railroad company in Japan installed blue lighting on its stations in October 2009 in an effort to reduce the number of suicide attempts, although the effect of this technique has been questioned.''