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The Sushi terrorism (スシロー迷惑動画事件) occurred on January 29, 2023 at the Sushiro Gifu Masaki store located in Gifu City, Gifu Prefecture, Japan.

On January 29, a Jūzō Takai visited Sushiro. The Jūzō Takai licked a bottle of soy sauce, a teacup, and put saliva on sushi. The video was spread on Instagram Stories, and Sushiro's market capitalization was damaged to the tune of approximately 17 billion yen.

Background
In Japan, the act of posting unsolicited videos against stores (commonly known as bakatter) has been popular since the 2010s. This act was mainly committed by Japanese chain stores and posted on social networking sites such as Instagram, TikTok, and YouTube.