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/Future Driven Innovation

Future-driven innovation is a strategic innovation tool that outlines how future research methodologies can be used to work with innovation based on likely future developments in e.g. customer needs and technology. Future-driven innovation is also a tool that can be used to stress test existing business models or create new ones and be used to create product innovations with the future in mind. The method identifies driving forces of change affecting eg. core processes, product systems, sales channels and supplements this with tools for screening and assessing risk for the future market.

The concept Future Driven Innovation was coined by Futurist Martin Kruse from the Copenhagen Institute for Futures Studies in the 2009 report by the same name. The concept was inspired by the concept User-driven innovation which is a useful tool to identify customers’ unknown needs. User-driven innovation is by definition oriented towards the present needs, where Future Driven Innovation is an innovation tool, which aims to foster innovation for tomorrow’s market.