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Feminist icon
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).

In 1972, just months after the groundbreaking US Supreme Court decision Roe v. Wade, science fiction author Samuel R. Delany had planned a story for Ms. that culminated in a plainsclothes Wonder Woman protecting an abortion clinic. However, Steinem disapproved of Wonder Woman being out of costume, and the controversial story line never happened.

The original significance of Wonder Woman had the intentions of influencing many women of all ages, displaying the physical and mental strengths, values, and ethical attributes that not only men acquire. "Wonder Woman symbolizes many of the values of the women's culture that feminists are now trying to introduce into the mainstream: strength and self-reliance for women; sisterhood and mutual support among women; peacefulness and esteem for human life; a diminishment both of 'masculine' aggression and of the belief that violence is the only way of solving conflicts," Steinem wrote at the time.

Carolyn Cocca has stated that Wonder Woman possesses a “duality of character” due to the character possessing both feminine and masculine qualities in her physical abilities and attitude, which Cocca felt made her more appealing to a wide audience. Wonder Woman's first female editor, Karen Berger, claimed that, “Wonder Woman [is] a great role model to young women, but also contains many elements that appeal to males as well. Wonder Woman crosses the gender line.”. Berger worked with George Pérez on the new issues of Wonder Woman starting in 1987, and the new Diana “works with friends and allies to teach lessons of peace and equality.”.

The origin of Wonder Woman and the psychological reasoning behind why William Morton Marston created her in the way he did illustrated Marston's educational, ethical, and moral values. "William Marston intended her to be a feminist character, showing young boys the illimitable possibilities of a woman who could be considered just as strong as the famed Superman." Gladys L. Knight explains the impact and influences that superheroes have on us in society ranging from the 1870s until the present day.

Marc DiPaolo introduces us to Wonder Woman's creator and history and he demonstrates how she is a "WWII veteran, a feminist icon, and a sex symbol" all throughout her "career". Wonder Woman stars in multiple films and is most commonly known for her red, white and blue one piece, and her tall, sexy assertiveness. What many people don't know is that she is a big part of history in the comic and superhero world because of how her character influences real life people of all ages, sexes, ethnicities, and races. "Marston created the comic book character Wonder Woman to be both strong and sexy, as a means of encouraging woman to emulate her unapologetic assertiveness." Charlotte Howell notes in her essay titled "‘Tricky’ Connotations: Wonder Woman as DC’s Brand Disruptor" that Wonder Woman is, "inherently disruptive to masculine superhero franchise branding because, according to her creator William Moulton Marston, she was intended to be 'psychological propaganda for the new type of woman who, [he] believe[d], should rule the world.'"

Continuing her legacy as an influential feminist icon, in 2015 Wonder Woman became the first superhero to officiate a same-sex wedding in a comic series.

On October 21, 2016, the United Nations controversially named Wonder Woman a UN Honorary Ambassador for the Empowerment of Women and Girls in a ceremony attended by Under-Secretary-General for Communications and Public Information Cristina Gallach and by actors Lynda Carter and Gal Gadot. The character was dropped from the role two months later after a petition against the appointment stated Wonder Woman was "not culturally...sensitive" and it was "alarming that the United Nations would consider using a character with an overtly sexualized image".

After the release of the 2017 film Wonder Woman, many bloggers noted what they felt made Wonder Woman a feminist icon in the film. Zoe Williams for The Guardian said, "Yes, she is sort of naked a lot of the time, but this isn’t objectification so much as a cultural reset: having thighs, actual thighs you can kick things with, not thighs that look like arms, is a feminist act. The whole Diana myth, women safeguarding the world from male violence not with nurture but with better violence, is a feminist act. Casting Robin Wright as Wonder Woman’s aunt, re-imagining the battle-axe as a battler with an axe, is a feminist act. A female German chemist trying to destroy humans (in the shape of Dr Poison, a proto-Mengele before Nazism existed) might be the most feminist act of all." Alyssa Rosenberg for The Washington Post said, "...None of these experiences crushed me, of course, but I do wonder what it might have been like if they hadn’t happened.The power of Wonder Woman, and one of the things that gives Jenkins’s adaptation of the character such a lift, is in the answer to that question. Diana Prince (Gal Gadot) doesn’t have any idea what women and men are — or aren’t — supposed to do. Even when she does encounter other people’s ideas about gender roles, she doesn’t automatically accept them, and she never lets anyone stop her. And the movie goes a step further and argues that it’s not merely little girls all over the world who stand to gain if they can grow up free of the distorting influence of misogyny: a world like that would be liberating and wonderful for men in lots of ways, too." Emma Gray for HuffPost said, "When it comes to pop culture, we speak often about representation; the simple yet often unfulfilled idea that it matters to see someone like you fill a variety of imagined roles on screen. After awhile, these conversations almost begin to feel obvious. We know that it’s good to see women and people of color and disabled people and trans people and queer people in the same numbers and variety of roles that white, cisgender, straight men have long been afforded. But what these discussions often lose is the emotional impact of finally seeing something you may have never even realized you were missing. For many women viewers, “Wonder Woman” filled a hole they didn’t know they had."