User:COBE GmbH/sandbox

Creators of Beautiful Experiences or better known under its abbreviation COBE is a German User Experience Design agency located in Munich. Founded in 2012, COBE specialise in creating designs for clients.

History


COBE was established as a business entity, as a result of the four founders meeting at a design agency. They believed they could start an agency of the founder

In an effort to highlight the agencies capabilities, COBE began creating designs internally. As a result, the team created kickbase. An app that allow bundesliga fans to create a fantasy team.

Evolution
The Founders of COBE have gone to great lenghts to continue to grow on all fronts. As a result, COBE are constantly obtaining new staff members. Most recently being a Chief Happiness Officer and Design Strategist

Designs and clients
First designs created at COBE were done as a means o showcase their skills. The team work on projects such as BrandFather and KickBase. The latter becoming an app that would become rather popular amongst football fans in Germany.

Following this, COBE went on to work with Keller Sports and most recently Guidebase.

Corporate
The company has over 15 employees located between two offices. The Office in Munich is home to most of the companies designers and an office in Osijek.

Marketing
BMW began using the slogan 'The Ultimate Driving Machine' in the 1970s. In 2010, this long-lived campaign was mostly supplanted by 'Joy', a campaign intended to make the brand more "approachable" and to better appeal to women, but by 2012 they had returned to "The Ultimate Driving Machine", which has a strong public association with BMW.