User:COzborne/Communication studies

Communication Studies has had a wide variety of sub-categories, being that communication has evolved into so many different forms. Communication studies can vary from forms of communication such as the basic verbal and non-verbal. To that of more complex forms of communication such as media, news, and social media. Unfortunately as humans have progressed, so has our forms of communication in ranges from person to person, to a completely global scale. According to a recent article published on the topic of Communication Studies, a section of this online article titled: Agenda Setting Theory, theorizes the basics of a plot surrounding the ultimate function and goals set forth by global communication platforms, such as news media and mass media. The Agenda Setting Theory states that these mass media organizations target, report, and publish events, both on a small scale or large scale, based off what they or the general public would consider to be "newsworthy". In other words, the more a news story would sell is based on the amount of coverage and distribution is put forth to the general public. If an event or story is not well perceived or is lacking in popularity, this results in less time, effort, and coverage; and hens forth ultimately results in the severe lacking of knowledge on said events. This practice is referred to as salience transfer, which basically iterates that the media's influence enables their agenda to be easier pressed on the unsuspecting public. The basis of this theory and practice was first thought up by McCombs and Shaw (1974), and first investigated in Chapel Hill, NC.

This not only further demonstrates the evolution of Communication Studies on a global scale, but the influence it has on society as a whole.