User:Caitlinlima/sandbox

Intro

A.	History 1.	How it started 2.	Locations B.	Flavors 1.	Year-round flavors 2.	Specials 3.	Other related products C.	Events 1.	Community events 2.	Catering/ record

Doc Burnstein’s Ice Cream Lab is a turn-of-the-century parlor chain in California’s Central Coast. Based in Arroyo Grande, Calif., the company is owned and operated by Greg Steinberg and specializes in premium ice cream products.

History

1.	In August 2003, Greg Steinberg bought the site where Burnardo’z Candy Kitchen & Ice Cream Parlour occupied since the mid 1980s in the Historic Village of Arroyo Grande. Steinberg wanted to open an ice cream parlor that would bring back the old-fashioned vibe that Burnardo’z captivated for almost two decades.

After buying the out-of-business ice cream shop, Steinberg teamed up with Chuck Burns, the creator of the original Burnardo’z, to bring back the quality that helped make the previous occupant so popular. In addition to rejuvenating the unique flavors that Burnardo’z made famous, Steinberg and Burns together added new premium flavors to the menu.

Steinberg wanted Burns on his team due to his skills as a master ice cream maker. Burns created an instant local favorite spot when he opened Burnardo’z with his secret recipes and commitment to use only the best and freshest ingredients. Replicating the same aspirations for his own shop helped Steinberg in the success of Doc Burnstein’s. The name Doc Burnstein’s is actually a mash-up of Steinberg’s and Burns’ two last names, resulting from the success of the pair working so well together.

2.	With the success of the original Arroyo Grande location of Doc Burnstein’s, proprietor Greg Steinberg decided to expand the enterprise.

When deciding where to open the second location, Steinberg chose Old Town Orcutt – about 30 minutes south of the original venue. The Orcutt location opened in February 2012.

Even after having two prosperous Doc Burnstein’s under his belt, Steinberg still wanted to add a third locale; this time in downtown San Luis Obispo. The newest addition just recently opened in late January 2014. Situated on Higuera Street, the downtown SLO site is a decidedly more fun and whimsical look for Doc Burnstein’s; It is an ice cream fantasy with the Wall of Flavors, Ice Cream Waterfall and look in on Doc’s Lab where the ice cream is hand-crafted on-site daily.

Flavors

1.	Doc Burnstein’s Ice Cream Lab has an endless variety of flavors. They range from traditional, like Vanilla Bean and Chocolate Chip, to specialty concoctions. The more unconventional types offered at Doc Burnstein’s include flavors such as Mandarin Orange and Black Walnut.

There is something for everyone to be fond of at this ice cream lab: Children will love flavors like Bubble Gum, Cotton Candy and Sour Blue Raspberry, while customers with more sophisticated palates can enjoy Carob and Honey, Doc’s Java and Merlot Raspberry Truffle (that last one is made with real California merlot from nearby wineries in the area).

2.	In addition to the year-round flavors on hand at Doc Burnstein’s, the ice cream emporium creates seasonal favorites. Each occasional flavor is centered around a holiday and is only available for a limited time of the year. The seasonal items are the following:

•	Valentine’s Day: Red Hot Cinnamon •	St. Patrick’s Day: Guinness Beer •	4th of July: Red, White, & Blueberry •	Halloween: Hob Goblin •	October-Thanksgiving: Harvest Pie •	Thanksgiving-Christmas: Eggnog Christmas Season: Mistletoe Mint •	Christmas Season: Reindeer Droppings 3.	Customers looking to enjoy something other than a scoop or two of ice cream can opt to try the other goods Doc Burnstein’s has to present. Related products consist of shakes, which can be made with any flavor, malts and root beer floats.

For the month of March, and while the Guinness beer flavor is available, guests can try a Guinness beer float.

Events

1.	Owner Greg Steinberg strives to be involved with the community and wants his company to be well known for that as well. Doc Burnstein’s holds events that engage the community and the business together.

Give a Pint – Get a Pint Doc Burnstein’s Ice Cream Lab has teamed up with United Blood Services to encourage blood donations. When a guest donates a pint of blood, he or she will receive a certificate for a free pint of Doc Burnstein’s Ice Cream, flavor of their choice.

Scholarship Day - Giving back to Doc’s Employees!

Every August, Doc Burnstein’s Ice Cream Lab holds a “Scholarship Day” to bring together community support for their hard-working, college-bound employees. Doc Burnstein’s turns over the parlor for a day to its college-bound employees, covering all operating costs and donating 100% of sales from the day’s sales to a Scholarship Fund that is distributed among the eligible employees.

2.	The ice cream shop will make a “house call” to any party, wedding or event with its catering services. This includes serving ice cream, specialty cakes and/or sundaes to any house, office or special location. The catering team will provide everything needed for groups ranging from 50 to 5,000.

Having an event catered by Doc Burnstein’s means there’s a chance to break a world record. The business can build a 100-inch ice cream sandwich for any fundraiser or company party. This 1,400 serving treat weighs in at 300 pounds and is sure to bring excitement and smiles to any event. The giant brownie and vanilla frozen confection is also an attempt at a Guinness World Record. This gargantuan ice cream sandwich is modeled after Doc Burnstein’s “So Good” Ice Cream Sandwich, which is vanilla ice cream between two brownie cookie layers, coated in chocolate.

"100" Ice Cream Sandwich" Statistics: •	Contains 35 gallons of ice cream •	The “crust” includes more than 100 pans of brownies •	The 100 inch diameter ice cream sandwich weighs approximately 300 pounds! •	Feeds about 1,400 people

Citations -	https://docburnsteins.com/ -	http://www.oldtownorcutt.org/listing_details.php?id=14 -	Leslie, Kaytlyn. “Doc Burnstein’s Ice Cream Lab to open in SLO next week.” The Tribune [San Luis Obispo] 15 Jan. 2014: 1. Print. -	Hickey, Julia. “Doc Burnstein’s to open ice cream shop at former Coldstone spot in SLO.” The Tribune [San Luis Obispo] 16 May 2013: 1. Print.