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David Grabias (born July 15, 1969) is a preeminent documentary filmmaker and one of the early pioneers of "documarketing", or using reality filmmaking to generate interest in a product, organization or entertainment property.

He has written, directed and produced numerous programs that have aired internationally on PBS, A&E, Discovery, FX, Travel Channel, and National Geographic, and has been nominated for an Emmy twice: for "Sentenced Home", which aired on PBS and premiered at the Museum of Modern Art in New York, and Discovery Channel's "Why Dogs Smile And Chimpanzees Cry".

Grabias founded Los Angeles-based Artifact Studios in 2001 to provide entertainment companies with marketing media created by high-end documentary production professionals. For broadcast on A&E, FX, and AMC, he made a number of one-hour documentaries that focus on the real subject of an upcoming Hollywood film, from seeing the future (“Premonition”), to exorcism (“The Exorcism of Emily Rose”) to vampires (Sony's “Underworld” franchise). He and his studio also produce marketing videos and behind-the-scenes documentaries for feature-films, video games, museums and corporations.

Links: http://www.gamedaily.com/articles/features/ad-watch-the-magical-artifact-of-documarketing/?page=1 http://www.imdb.com/name/nm0333241/ http://artifactla.com/ http://www.indiepixfilms.com/creator/13309 http://www.hsus.org/press_and_publications/press_releases/hsus_greenlights_c inema_chimp_at_silverdocs_062209.html http://www.calhum.org/programs/doc_intro.htm