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Vogue Tyres, inventor of the Prismatic Whitewall, has set industry standards and continues to raise the bar in this competitive industry. Known for inventing the whitewall tyre with a patented gold stripe design back in the early 1900s, Vogue has become the tyre of choice for high-end vehicles and the discriminating motorists including celebrities and professional athletes.

Today, Vogue Tyres has remained a leader in vehicle customization by providing custom tyres, wheels, and accessories through new car dealerships, select tire dealers, and company-operated custom centers. Being at the forefront of new trends and design, Vogue Tyres was the first to introduce a 18" and 20" whitewall and gold stripe tire for use on passenger cars. The tyre of choice for Cadillac owners, Vogue has branched out to include a wide range of applications for today's market, such as the new Cadillac ATS and XTS, Infiniti G37, Lexus LS and classics such as the new Chevrolet Camaro.

Catering to all automotive owners Vogue Tyres are not just designed to perform, but to look good while doing it. Each tyre is designed to provide the perfect look and fit while not compromising performance or comfort. Vogue Tyre owners want to make a statement and owning a set of Custom Built tyres is an investment in your vehicle that separates you from everyone else.

The Vogue Whitewall Invented (1918-1919)
According to the Vogue Tyre, Harry Hower and the Woodbury family created a new tire design - the whitewall. His initial design had the whitewall on both sides. Since practically all tires were blackwall at this time, they hoped to attract the business of chauffeur driven cars with this unusual design. Margaret Woodbury named this new whitewall tire "Vogue" and the name "Custom Built" was added at a later date.

Vogue Branches Out To West Coast (1926)
Up until 1926, Vogue Tyres were sold only in Chicago Illinois. Having been sucessful promoting Vogue Tyres to the Chauffeur industry. Mr. Hower branched out to the West Coast and in late 1926 added Dodson Limited in Los Angeles as distributor in this region.

During The Great Depression (1930)
This unique wide whitewall design soon appeared on the cars of the motion picture stars. During the Depression years of the early 1930's, practically all large car sales were based on six tires. The movie stars were among the few who still had the income to afford Vogue Tyres. Dusenberg owners became a primary source of business for the company.

Vogue Tyre and Goodyear Pair-up (1935)
In 1935 Mr. Hower negotiated with the Kelly-Springfield Tire Company to take over production of Vogue Tyres. This agreement was the first for Kelly-Springfield which had just been purchased by the Goodyear Tire and Rubber Company. This relationship between Vogue Tyre and Goodyear was in effect until 2011, when Vogue moved it's tire manufacturing to Dynamic Tire in Canada.

Dodson Purchases Vogue (1942)
During World War II, while tire production was halted, Mr. Loyd Dodson of Dodson Limited was able to negotiate an offer and thus purchased the Vogue Tyre and Rubber Company inDecember 1942. When production resumed, Mr. Dodson led the way for the expansion of Vogue Tyres on a national scale.

The Vogue Gold Streak (1945-1965)
Over the years, innovation has led our customers to purchase Vogue Tyres for both Safety and Performance in addition to our distinctive Style. In the early sixties the Vogue handcrafted Gold Streak and the V.S.S. were highly touted in Rod and Custom magazine as being a preferred choice for street and track use.

Gold Puncture Control Pad (1965-1970)
The 60's also saw the introduction of the Twin Air Life Preserver Gold Streak Tyre and the Gold Puncture Control Pad. Innovation which has continued through the decades.

Wide Trac Glass Belt (1970-1975)
The 70's brought the introduction of the 7 rib glass belt and the Wide Trac Glass Belt. These tyres were later replaced with the Brougham Gauntlet Custom Built Super Steel Tyre built for safety, comfort and worry free driving.

Aramid Introduced To Vogue Radials (1975-1980)
In the late 70's a new creation from DuPont enabled Vogue to add a new meaning to safety and performance. Kevlar, also know in the tire industry as Aramid, was introduced in Vogue Radials. This new material, used in bulletproof vests, was added to the Vogue Super Aramid Radial Tyres and the new unparalleled beauty and quality were joined with extra strength for extra safety.

Twin Tread Touring Tyre (1980-1999)
In the early 90's technology enabled Vogue Tyre to challenge the new Seville STS and Cadillac 32 Valve Northstar System with the advanced Vogue Custom Built Twin Tread Touring Tyre. This tire pushed the limit on traction, treadwear, and performance with a Z speed rating and an extended treadwear mileage warranty of 40,000 miles.

CBR IX (2000)
The early 2000's saw the introduction of the CBR IX, which sports their distinctive sidewall design while offering three in one Asymmetrical tread providing 1.) all season Traction, 2.) Touring Tyre ride Quality, and 3.) High Performance Handling.

Signature V (2010-Present)
In 2010, Vogue debuted and made available the 20-inch Signature V tire to retailers, wholesalers and new car dealerships. With a sidewall sporting a raised gold V and an asymmetrical tread design (10/32 inch tread depth), the new tire features enhanced driveability and a quieter ride while returning longer treadwear, Vogue said. The Signature V is mud-and-snow-rated. Vogue said it is the first all-season luxury performance blackwall touring tire the company has produced, capable of more than 40,000 miles without being replaced.