User:CamChaudron1/sandbox

= Anat Shenker-Osorio = Anat Shenker-Osorio is an influential communications expert and applied cognitive linguistic researcher. She is the founder and Principal of ASO Communications, host of the narrative communications podcast Words to Win By, and author of the political science book "Don't Buy It: The Trouble with Talking Nonsense About the Economy." She advises progressive organizations on their messaging and communications, advising them how to talk about subjects like human rights, racial justice and migration.

Shenker-Osorio is based in the United States, where she earned a B.A. in Political Science and Spanish at Columbia University and a Master of Public Policy from the University of California, Berkeley. She speaks English, Spanish, Italian and Hebrew.

Background
Early in her career Shenker-Osorio worked to translate academic findings on metaphor and semantics into guidelines for political advocates with Rockridge Institute, where she directly applied the work of leading linguistic researchers such as George Lakoff into the contemporary political sphere. In 2006 she co-founded Real Reason, where she worked with clients such as the ACLU, the Ford Foundation and Center for Reproductive Rights.

Since 2009, Shenker-Osorio has led ASO Communications, where she crafts communications content to shape progressive issues. ASO partners with leading pollsters, advertising experts, advocates and academics to marry social science research on persuasion, motivation, perception and desire with targeted messaging.

Presentations
A frequent keynote speaker and presenter, Shenker-Osorio has delivered her findings at venues such as the U.S. Congressional Progressive Caucus, Centre for Australian Progress, Irish Migrant Centre, Open Society Foundations, Ford Foundation, New Zealand Council of Trade Unions, the European Commission.

In January 2017, the Goldman School of Public Policy featured her in a virtual discussion on political messaging in an episode titled "The Art of Messaging with Anat Shenker-Osorio—In the Arena with Jonathan Stein."

In 2017, Shenker-Osorio was the keynote speaker at the annual conference for the Centre for Australian Progress. Her speech there that year was titled "Messaging in the age of alternative facts." In 2019, Shenker-Osorio again spoke publicly in Australia, where she shared her research findings on how to "build an effective new narrative on race-class."

Podcast
Words to Win By is a podcast hosted by Shenker-Osorio that features various political issues, including marriage equality, the rights of asylum seekers, and police reform, and explores the political context and messaging around each issue. Previously, the podcast was called Brave New Words, but was changed due to copyright reasons in 2020.

Shenker-Osorio's work has also been featured in podcasts such as KQED's "Political Breakdown" August 2019 episode, "Massaging the Message with Anat Shenker-Osorio."

Book
In 2012, Shenker-Osorio published her first non-fiction book, "Don't Buy It: The Trouble with Talking Nonsense About the Economy" with Hachette Book Group, which focuses on the political implications of the language of economics. One observation, for example, is that many pundits and the public often use language like "healthy" and "recovering" to describe the economy, which can unconsciously animate it.

Messaging Guides
Shenker-Osorio is the author and co-author of numerous communications guides. These include:


 * "National COVID-19 Messaging Document," which was adapted from messaging developed with the Million Voters Project and drew upon previous messaging guidance from fellow communicators Nicole Carty and Anthony Torres.
 * "Messaging this Moment: A Handbook for Progressive Communicators" written in partnership with the Center for Community Change
 * "Words that Work on Immigrant Rights"
 * "Mobilizing Our Base and Persuading the Middle on Policing, Protest and Racial Injustice"

Articles
Shenker-Osorio has written for The Atlantic, The Huffington Post, The Boston Globe, Salon, the Christian Science Monitor, among other publications. Her research and findings have been used an applied to many different contexts and profiled in publications such as The Guardian, USA Today, The Progressive, and The Nation.

Quotations
As a communicator, Shenker-Osorio is known for her clever use of language. Some of Shenker-Osorio's slogans are: "The job of a good message isn’t to say what is popular. The job of a good message is to make popular what we need said."

"We can’t simply meet people where they are. Where most people are sucks. We must understand where they’re capable of going - and lead them there."

"Effective messaging research isn’t about taking the temperature. It’s about figuring out how to change it."