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Drink In
Drink In is a hybrid drinks education company based in Dublin, Ireland, with a second location in Palma de Mallorca, Spain. It combines drinks education in two bartending academies with a beverage-focused creative agency, specialising in video and photo content.

It was founded by Richard Linden and Ronan Rogerson in 2020. The academies teach over 200 students a year across the courses. The creative agency has worked with notable brands like: Jameson Irish Whiskey, Roe & Co Irish Whiskey, Plantation Rum, Citadelle Gin and many others.

Dublin Bar Academy
The Dublin Bar Academy was founded 2012 by Richard Linden and Ronan Rogerson. It was originally set up as a pop up bartending school on Drury Street, but after good success with student numbers the company settled in Francis Street, Dublin 8 in January 2012, before moving location to the business current location in Smithfield, Dublin 7 in 2015.

The Pandemic
The Pandemic caused difficulty for the Dublin Bar Academy. With in-person courses no longer possible, the Dublin Bar Academy was forced to close. To find a solution to the closure, Fabio Ciccarelli was hired to help bring the company online.

The company began to create virtual cocktail bootcamps, sending boxes with cocktail ingredients and equipment to people around the world for virtual cocktail events. Over the course of the pandemic over 200,000 boxes were sent out.

Drink In
Drink In came about from the shift online for the bartending school. Originally called Drink In - The Platform, Richard Linden, Ronan Rogerson and Fabio Ciccarelli saw an opportunity to start creating educational drinks content and share it on an online platform.

In the meantime they started building their social media presence to establish the business and build an audience. YouTube, Facebook and Instagram were the main focus of this movement. This social media presence became a full-scale digital production and creative agency under the umbrella name Drink In Culture.

Drink In Academy
When lockdown ended and it was possible to run in-person courses again the bartending school reopened under the new branding of Drink In as the Drink In Academy, with newly refined courses designed to help the hospitality industry recover from the shock of the pandemic with hospitality training. During this reopening, Drink In also launched their flagship two-week bartending course: the Become A Bartender course.

Drink In Academy Dublin
Drink In Academy Dublin is located in Smithfield, Dublin, Ireland. Formerly the Dublin Bar Academy, it was reopened in August 2021 after lockdowns ended in Ireland.

The Dublin Academy space was renovated from the old Dublin Brewing Company and consists of a lounge area, practice bar, demonstration bar and classroom. The Dublin Academy shares the building with All Bar None Events, a quality-bartender focused events company.

Currently it also operates as the HQ for the Drink In Digital Offices.

Become A Bartender:
The Become A Bartender course is the Dublin Academies two week course that focuses on cocktail bartending, mixology, beer, coffee and wine. The course also includes topics like spirit theory, till handling, customer service and order management.

WSET Level 2 Intensive:
The Dublin Academy WSET Level 2 Intensive course is currently the fastest way of achieving the world-renowned Wine and Spirits Education Trust certification in Ireland. The course takes place over two days and includes wine theory and tasting.

Introduction To Cocktails:
The Introduction to Cocktails course is a beginner to intermediate course designed to give students a basic skills across a range of different key topics in cocktail bartending such as: practical bartending, cocktail history, classic cocktails and mixology.

Drink In Academy Mallorca
Drink In Academy Mallorca is located by Plaza de Espanya in the centre of Palma de Mallorca. The Mallorca Academy is the newest branch of Drink In, offering more experiential and touristic additions to the bartending courses.

Drink In also owns a villa on the outskirts of Palma that operates as the accommodation for students on these courses.

Mixology & Craft Cocktails
The Mixology & Craft Cocktails course is the most advanced of the Drink In course portfolio. Over ten days, the course focuses primarily on advanced cocktail construction and mixology techniques, with a strong emphasis on palate training and local flavours.

WSET Level 2
The WSET Level 2 in Mallorca is a five day wine course that includes daily tastings, tours around the wine bars of Palma and a visit to a vineyard that producers some of Mallorca’s D.O. Binissalem wines.

WSET Level 3
The WSET Level 3 in Mallorca is a ten day course with intensive wine training. WSET Level 3 is one of the most highly regarded intermediate wine courses in the world. The course also includes daily tastings, blind tastings, tours around the wine bars of Palma and a vineyard visit.

Creative Agency
Drink In’s creative agency is focused primarily on creating high quality video, photo and copywriting content for alcohol brands. It has been running as it’s own department in the company since June 2021.

List of brands that the agency works with:

 * Jameson Irish Whiskey
 * Roe & Co Irish Whiskey
 * Velvet Cap Irish Whiskey
 * Plantation Rum
 * Maison Ferrand Cognac
 * Citadelle Gin
 * Thomas Henry Mixers
 * Pierre De Segonzac Cognac

Instagram
Drink In’s Instagram page is @drinkin.culture. The Instagram page is a bartending and hospitality community page providing drinks education, behind the scenes and branded content.

Currently the page has almost 40,000 followers.

Youtube
Started when the company moved online during the Pandemic, the Drink In YouTube Channel was the primary focus of the digital department and where the majority of the companies early content was posted.

Currently the page has over 800 subscribers.

The Drink In Blog
The Drink In Blog is the most recent addition to the digital portfolio of Drink In. Posting twice weekly, the blog deals with industry news, trends and how to’s, as well as focusing on industry profiles and interviews.

Currently the page has over 600 readers.