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Kartel (watches)

Kartel is a Scottish watch brand, specialising in high quality, affordable watches with the ability to customise any model by swapping strap and cases.

The company sells through its online e-commerce website as well as via online watch retailers WatchShop and Goldsmiths. In October 2017 Kartel opened a flagship retail store in St Andrews.

History
Kartel watches begun as a project of Tyko Brands Ltd for the travel retail sector, following their previous success with the Breo watch and sunglasses brand. The positive reaction from press saw it grow to a fully fledge brand and limited company in August 2016.

Kartel initially offered a single style of watch which grew to take in a complete range featuring higher specification, different case shapes & features as well as a variety of strap materials including Harris Tweed and Johnstons of Elgin cashmere.

Specification
All Kartel watches use Citizen watch Miyota movements across their range with cases made of stainless steel or plated brass. They are designed in Scotland, as stated on their dial design, and manufactured in China.

Features across the range include date window, a sub-dial displaying seconds and a full calendar watch with sub-dials displaying day of the week, date of the month and 24 hour position. All models have a 3 ATM water resistance rating.

Stores
Kartel opened it’s first retail store in St Andrews, Scotland in October 2017. As well as offering the regular range of watches, a customisation bar allows customers to mix & match straps and cases to create a bespoke watch.