User:Candice QI/sandbox

Sponsorship
In October 2016, Bilibili announced that they have sponsored Shanghai Sharks of China Basketball Association (CBA) owned by Yao Ming. Bilibili chose Shanghai Sharks as its sponsoring subject due to they both originated from Shanghai that makes it a reasonable cooperation. It was Bilibili's first time to step into the Sports industry as well as bring ACG culture combined with basketball which attracts the younger generation's attention towards sports and sets up a brand new image for basketball industry.

Shanghai Sharks changed its name to Shanghai Bilibili.

Set up an E-sports Club
In December 2017, Bilibili purchased an E-sports team originally called IM for League of Legends and it was renamed as Bilibili Gaming(BLG for abbreviation). BLG acted as a brand new team to play in the Tencent League of Legends Pro League (LPL) in China since S8 sports competition season of League of Legends World Championship(LOLWC).

Purchase Broadcast Rights
In January 2018, Bilibili purchased broadcast right and right-on-request for spring competition season of LPL, LOLWC, and League of Legends Rift Rivals of S8. Hereto, Bilibili moved forward to establish an overall distribution of "broadcast-teams-offline sports events" in the sports industry.

Taobao
The first time Bilibili cooperated with the biggest Chinese online shopping website Taobao was in December 2014 that prepared for a special interactive event with its users for the 12th December Online Shopping Festival. Bilibili's logo appeared on the Taobao's front page. Users could shoot danmaku to express their ideas. According to people concerned, Bilibili's staff had already entered and been stationed in Taobao Project office for further operations. It is a great innovation as a combination of different digital brands and is going to be developed more functions further depended on this cooperation relationship.

Durex
On 13th March 2015, Durex released a longest-ever online advertisement on Bilibili website, which was last for 3 hours. The advertisement was aimed at White Day. The advertisement campaign was shoot for promoting the new product Durex Air and its concept supermarket idea, which attracted 100 million audiences watched it online and sent their comments by danmaku. It is a new kind of creative digital marketing method acting as a performance art that satisfies young people's curiosity.

Xiaomi
On 10th May 2015, Xiaomi held a product launch for its new series Xiaomi Max. During the conference, Bilibili acted as its live broadcast platform that was last for 19 days. The audience totally reached 39.54 million during the period and comments on it broke through 3.17 billion. The broadcast was to test and demonstrate the battery life of Xiaom Max through checking the smartphone once an hour to see if it was still powered on. Although it was thought to be a most boring ever live show, still, many audiences kept watching it still the end of the broadcast. It is a cooperation between an online and offline brand that makes different marketing tools integrated to bring along a most effective marketing and advertising campaign.