User:Canuckjourno

Fresh Baked Entertainment is a Toronto-based branded entertainment marketing communications agency specializing in branded webisode and mobisode episodic comedy series as marketing/messaging tools.

Launched in late 2008, Fresh Baked holds laughter amplifies emotional engagement and learning and these in turn build customer loyalty.

Permission marketing and experiential marketing techniques, together with return on investment-driven web analytics drive Fresh Baked’s client service philosophy. More orthodox online marketing tactics include “ask the expert” videoclips, couponning and coordinating with branded live and broadcast events.

Fresh Baked’s integrated media philosophy is not new; the identical thinking—entertainment builds brands via sponsorship—shaped commercial radio in the 1920s and live commercial television in the 1950s.

Given the web success of Will Ferrell’s Funny or Die, Michael Cera’s Clark and Michael and webisode comedies sponsored by Lexus featuring Friends star Lisa Kudrow, Fresh Baked’s marketing communications strategy is emerging as a viable means of building measurable brand value on the internet.

To complement Fresh Baked’s creative marketing strategy, the company is also prototyping a proprietary webisode search engine for alpha release in mid-2009.

further reading

Beyond Branding

Wikinomics

Make It Stick

MarketingVox.com

MediaPost.com

AdAge.com/branded content