User:Capston600/sandbox

Business Name Jeddah Taxis (JT Taxis) Summary of the planned Business Vision: Offering a very good taxi service to customers in Jeddah in all around Jeddah and not just only airports. Goal: To continue increasing sales to the loyal customers and tourists. Show 100% commitment to customers. Objective: Increase service offerings and sales by 50% by the end of the year. === Targets and performance measures of proposal === Week 1 to week 2 was 100% increase in total sales. Also, this expected a 300% of increase as an overall sales after week 4 in compared to week 1. ·Week 2 to week 3 was 50% increase in total sales. Also, this expected a 100% of increase as an overall sales after week 4 in compared to week 2. ·Week 3 to week 4 was 33% increase in total sales. Also, this expected a 33% of increase as an overall sales after week 4 in compared to week 3. Week 4 to week 5 was 25% increase in total sales Also, this expected a 400% of increase as an overall sales after week 5 in compared to week 4. The Expected number of business accounts was about 115 of retained

 ·       customers in a year Week 1 to week 2 is 175% increase in total sales. Also, this Actual a 400% of increase as an overall sales after week 4 in compared to week 1 Week 2 to week 3 is 63% increase in total sales. Also, this expected a 81% of increase as an overall sales after week 4 in compared to week 2 Week 3 to week 4 was 11% increase in total sales. Also, this actual a 35% of increase as an overall sales after week 4 in compared to week 3 Week 4 to week 5 was 35% increase in total sales Also, this actual a 35% of increase as an overall sales after week 5 in compared to week 4 ·       The actual number of business accounts is about 200 of retained customers in a year.

Measures of revised proposal
 * Have to agree with stakeholders to have an overall sales target per week of SAR100,000
 * Target SAR20 000 in sales per car per week
 * After one year to have 200 business client accounts
 * Opening hours are no longer 24/7 in the office located near residents.
 * In future, from 8pm every evening, the city based booking office with take all bookings.
 * No cars will be on the street at night near the residents

What customers are you aiming for?

Demographic segmentation: The business will target tourists and businesspersons as well as women and women with children Geographic segmentation : target people living in Jeddah and people arriving at and departing for Jeddah airport Old proposal
 * International visitors arriving at Jeddah airport
 * Business customers staying at local hotels

Where will your first customers come from Targeted advertising in shopping centres, hotels and businesses. Advertising stand at the airport '''What competition are you likely to face? '''
 * Local residents
 * Family and friends
 * Local hotels
 * Local businesses
 * Airport


 * There are three competitors at the airport with more cars.
 * There are two taxi companies very near JT taxis booking office.
 * However, JT taxis have the nicest cars. Luxury 7 series BMW.
 * JT taxis have two booking offices.

"What should be included in your marketing strategy'?

''' What is your marketing mix? '''
 * Geographic targeting: Where are your customers?
 * Customer targeting: which people actually ‘want’ high end taxis.
 * Unit sales: If there are 500 visitors a year to Jeddah and local hotels say there is a 75-percent hotel occupancy rate, then  the market area experiences rental of 137,000 room rentals a year
 * JT taxis knows that their taxi fleet booked 12,000 trips to airport in first 6 months, this is just 4.37%
 * want to convert 50%
 * To offer a high-end service
 * Target market
 * To get the message out in the next year JT Taxis will use website

New proposal
 * Product or Customer /Consumer – this includes:
 * Variety
 * Quality
 * Design
 * Features
 * Brand Name
 * Packaging
 * Service

·        Jeddah Taxis offers a transport  service. It has a fleet of five BMW 7-series long wheel base vehicles that  offer
·      Price or Customer cost – JT Taxis offer competitive reasonable  prices with discounts for loyal customers and further incentives and discounts  when you refer friends. ·       Place -Convenience – JT Taxis have two offices one is 24/7  service based in the city. The other captures rural residents and opens 20/7. ·    Promotion -Communication – To get the  message out in the next year JT Taxis will use website, email, direct  mailing, advertising, promotional cards, cards at local hotels. ·      The Four Cs  model above is more consumer-oriented and fits better for JT taxis when they  move from mass marketing to niche marketing. ''' What makes you think your proposal will be successful? What will be your unique selling point'''? ''' Legal and regulatory requirements (including tax, insurance, staffing, business operations) '''
 * TV / DVD / CD entertainment
 * Luxurious leather upholstered seats Extensive leg-room for comfort
 * Complimentary bottled water and daily newspapers
 * Jeddah Taxis also has a minibus for hire for parties and events.
 * JT Taxi’s proposal will be successful, as its strategic plan will meet the need of getting the right message out to the right people. There are always tourists visiting as well as businesspersons and there are always women and women with children
 * New hotels and shopping centers in Jeddah mean women will need more transport.
 * Drivers all speak English and they guarantee a maximum wait-time of 15 mines for any trip.
 * JT Taxi’s will use Microsoft Project as a tool to make sure that they continuously track progress and achieve goals.

Health and safety: Comply with internationally recognised health and safety
standards.

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WHS (workplace health and safety) and OHS (occupational health and safety) requirements: Identify specific work hazards that  may occur (car crash for example) and reporting procedures for incidents for  taxi drivers and operators =====

JT Taxis must ensure:
•  ensure  safety equipment are fitted and maintained •  They provide,  or make available to drivers at cost. •  They  offer unemployment or self-employment insurance. Taxation requirements: payroll tax, tax deductions, record keeping, income tax

-What financial system will be in place?
What financial system will be in place? Have a Cash flow chart: wages and expenses, income versus expenditure. Taxi expenses: set up costs, car costs, wages, rent of booking office, bank  charges, promotions/stationary/fuel costs. There are a number of important things to consider. Wages Vehicle Cost Five 7series BMW and mini bus is expensive. '''Taxi Sign/ Logo Taxi Meter Licensing Fees ·         Taxi license fee. Required Insurance Gas Cost ·         Fuel cost Other Incidentals Should any services be outsourced? 1. Website designer 2.Advertising and promotion activities… will hire a marketing person in the next few months when we have more money 3.In busy times have back up drivers. Never say no to a customer. If one of the five drivers cannot take the trip now, we can use two other outside drivers that can help out when we need. 4. When large groups book a taxi, ask someone could they give a second mini bus to use.
 * ·      Meters must be purchased and installed in each vehicle and approved.  Installation/calibration must be included too.
 * ·       Radio or mobile communications system and/or monthly charge if  you use mobile phones.
 * Car insurance
 * unemployment or self-employment insurance,
 * medical insurance and life insurance,
 * ·         Repairs, regular mechanical maintenance and cosmetic  maintenance, such as washing, waxing and vacuuming, on your vehicles.
 * ·         renting or purchasing a garage in addition to your business  office
 * ·         Hire a mechanic to perform maintenance and repairs at  significantly less cost.