User:CaptainTalko/Samelet

Samelet (Founded as the Mediterranean Car Agency) is a Private Israeli Company, that deals with Imports & Distribution of private and commercial automobiles.

Since it's first days and to this day, the company has been the sole importer of "Fiat" in Israel.

Today, the company is the official representative of the FCA automobile corporation (Fiat, Chrysler), as well as the represantative of Subaru and Ferrari.

Samelet employs 350 workers country-wide, and the company represants 20% of the car brands in Israel, which are considered the most desired in the world.

Samelet Company operates a network of branches spread throughout the country, where customers recieve a well rounded service starting from the car purchase phase and all the way to recieving the keys, and follow up service whilst using the car.

History
Samelet's rich experience and tradition in the Israeli car market begin in 1946, when it was established by businessman Avraham Goldstein-Goren, after receiving the concession to import the vehicles of the Italian Fiat Group to the territories of Mandatory Israel and the Middle East.

After the establishment of the State of Israel, the company continued to hold concessions in Israel, although in the first years imports to Israel were restricted due to a shortage of foreign currency.

In 1960 all restrictions on vehicle imports were lifted and the company grew rapidly within a few years.

In 1964 began the construction of a showroom and garage in central Tel Aviv that was inaugurated in 1965. In 1971 the company opened a showroom and garage in central Jerusalem.

In 1989, the company was acquired by the industrialist Michael Levy.

In 1991, Samelet became the official representative in Israel of the Alfa Romeo brand.

In 2012, Samelet acquired Auto-Italia Romania and the activity of the IVECO truck and bus brand.

In 2013, Samelet became the official representative of Subaru in Israel when it acquired Japanauto, the importer of Subaru in Israel.

In 2014, Samelet acquired a partial ownership of the luxury brands Ferrari and Maserati: First, it purchased 25% of the shares of Auto-Italia, an importer of Ferrari and Maserati to Israel, from Kardan Car of the Kardan Israel Group, for 5 million NIS. Later, Universal Motors Israel acquired "Kardan Car", and in August 2019, it transferred full ownership of Auto-Italia (75%) to Samelet.

In 2016, Samelet acquired the activity of the Jeep, Chrysler, Ram and Dodge brands in Israel from the "traffic device" company following the merger of the Fiat Group with the global Chrysler company and the establishment of the FCA Automotive Group.

Activity
As of 2020, the company markets 11 car brands in Israel, of which 9 are owned by the FCA corporation.

In October 2019, the FCA and the PSA Group (represented in Israel by the Lubinski Group) announced a merger. The merger was completed in January 2021 and as part of it, the joint company Stalantis was established, combining all activities of the FCA and PSA brands.


 * FCA Brands - Abarth, Alfa Romeo, Fiat, Ram Trucks, Mazzerati, Chrysler, Jeep, Lancia, Dodge
 * Ferrari - The luxury car brand is owned by a public company issued on the New York Stock Exchange in 2015. The import franchise was received in 2009 by the entrepreneur Zohar Alon, but he sold it after two years, and from 2019 it is owned by Samelet.
 * Iveco - Italian manufacturer of trucks, commercial vehicles, buses, minibuses and service taxis. The company was established in 1975 from a union of several European manufacturers and was controlled by the Fiat Group. As of 2012, the company is represented by Samelet.
 * Subaru