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This sandbox is for the Super Mario Bros. 35th Anniversary article.

Background
The Super Mario series was first created in 1985 when Shigeru Miyamoto developed and produced Super Mario Bros. for the Famicom in Japan and Nintendo Entertainment System elsewhere. The game became a critical and commercial success, which warranted two more sequels on the NES. The next entry in the series was Super Mario World for the Super Nintendo Entertainment System, developed in 1990. The game upgrade the series from 8-bit to 16-bit graphics, as well as introduced series staple features such as Yoshi. In 1996, Super Mario 64 was released as a launch title for the Nintendo 64, which brought the series into 3D gameplay. The game became a critical success and is often noted as influential within the gaming industry. The 3D gameplay of Mario 64 was then greatly expanded upon with two successors, Super Mario Sunshine (2002) for the Nintendo GameCube and Super Mario Galaxy (2007) for the Nintendo Wii. The series has since released over twenty entries split between 2D and 3D gameplay, with at least one released for every major Nintendo video game consoles.

The Super Mario series was first celebrated in 2005, for the series' 20th anniversary. In late July 2005, Nintendo announced the release Mario Tennis: Power Tour and Dr. Mario & Puzzle League for September 13 that year in Japan, as well as the re-release of the Famicom Mini version of Super Mario Bros. for the Game Boy Advance. In addition, they also released a special edition version of the Game Boy Micro styled after the color scheme of a Famicom controller to commemorate the anniversary.

In early September 2010, Nintendo celebrated the series' 25th anniversary. To commemorate the anniversary, a limited edition of version of Super Mario All-Stars bundled with a CD and artbook was released called 'Super Mario All-Stars 25th Anniversary Edition' for the Wii. The game was initially a limited release, however they announced a re-print for March 13, 2011 due to high demand. Furthermore, other titles such as Mario & Luigi: Partners in Time and Super Princess Peach received additional reprints at Toys "R" Us for the anniversary. Similar to the 20th anniversary, limited edition consoles were also commissioned for the celebration specifically for the Wii and DSi, the DSi of which was a promotional deal with Japanese 7-Eleven. However, unlike the last anniversary celebration Nintendo also released a line of merchandise on Club Nintendo, as well as raffles users could participate in to win Mario themed prizes such as pins, tote bags and playing cards. As well as the merchandise, Nintendo held an event at the Nintendo World Store in New York City, which had recently been renovated. The event featured Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aimé, cutting a giant cake with decorations designed to recreate levels from Super Mario Bros..

The series celebrated its 30th anniversary, starting in April 2015. For the anniversary Nintendo released Super Mario Maker in September, which became a big part of the celebration. The game also spawned two amiibo styled after 8-bit Mario called the Mario 30th Anniversary Amiibo, which were sold separately or in bundles. Other than games, Nintendo also teamed up with other brands to mark the anniversary such as Hot Wheels, Romain Jerome and Moschino.

Anniversary
The anniversary celebration unofficially started on March 10, 2020, when Nintendo and The Lego Group teased a collaborative partnership on Twitter with a short video of a Mario figurine with an LED display, under the name of Lego Super Mario. Two days later, a trailer was released on the Lego YouTube account, depicting multiple interactive playsets based on level themes in the Super Mario franchise. The sets launched in August that same year.

On March 30, Video Games Chronicle reported on rumors of a big celebration for the series' anniversary, in which Nintendo will re-release games from Mario's 35-year-old backlog. Additionally, VentureBeat claimed they received information from sources that the celebration was originally scheduled to be held at Nintendo's E3 2020 presentation, however due to the COVID-19 pandemic the event was cancelled and the celebration would have to be postponed. The event was also meant to tie into new details being revealed for Super Nintendo World and the Mario movie in partnership with Universal Pictures. Furthermore, information later added on the official website for a Super Mario Maker 2 event suggested that some plans had originally been planned for as early as April 2020. Supplementary sources corroborated by Eurogamer and Gematsu claimed that one of the games in the celebration was a collection of remasters of 3D Mario titles reminiscent of Super Mario All-Stars, with sources claiming the game contained Super Mario 64, Super Mario Sunshine and Super Mario Galaxy. Other sources also claimed that there were a new Paper Mario games as well as a "deluxe" port for Super Mario 3D World which were also being developed for the anniversary. A Paper Mario game, Paper Mario: The Origami King, was later announced in May 2020 in a standalone trailer. In July, Nintendo fans discovered a hidden Twitter account for the anniversary celebration, the account of which shared the same email address as other official Nintendo Twitter accounts.

On September 3, Nintendo showcased a variant of their Nintendo Direct online presentations, titled Super Mario Bros. 35th Anniversary Direct. Within the direct, several of the previously rumored games were announced, including the rumored "All-Stars 2" revealed as Super Mario 3D All-Stars. The original Super Mario All-Stars was also re-released as a part of the Nintendo Switch Online service. Other games not mentioned by insiders were also announced, including Super Mario Bros. 35, Mario Kart Live: Home Circuit and the Game & Watch: Super Mario Bros. handheld. In addition to the new titles, the direct also featured a recap of previously announced promotions within the year in the form of events in other Nintendo games as well as merchandise provide by collaborations with other companies. The Direct ended with a montage of most of the mainline Mario releases since 1985, omitting Super Mario Bros.: The Lost Levels, Super Mario Land 2: 6 Golden Coins, Super Mario Galaxy 2, New Super Mario Bros. 2, and New Super Mario Bros. U. After the direct ended, it was announced that the celebration would last until March 31, 2021. Nintendo later added that 3D All-Stars, Super Mario Bros. 35, the re-release of All-Stars and the Game & Watch handheld were all to cease sales after the end of the celebration.

On September 13, Nintendo launched two website for Super Mario Bros. and The Lost Levels, alongside printable manuals for the respective games. The websites acted as tie-in promotions for the then upcoming Game & Watch: Super Mario Bros. handheld, as well as celebrating the anniversary as a whole.

Critical Recpetion
