User:Carina.CGS/sandbox

Glitch Art (Contribution A: 500 words)
Glitch as we know is a malfunction that occurred in mechanical devices. Starting on the radio, moving later to TV, and computer this is because they were based on software, video games, image, videos, audio, and other types of digital content. But in the 90’s electronic music, started creating this type of distortion, which affected the sound and the music genre from the start of that decade.

With time people started using glitches to express art. This was of course not acceptable or seen as art in the beginning because of the conventional artists, which believed this was imperfection and distortion of the image to every viewer and for that, could not be considered art. The artist who creates glitch art, have usually a process of manipulation in order to keep control over the original components in order to keep some of the original visual elements.

As glitches became a form of art expression, more software programs started to be created. These programs are based on visual and audio manipulation being able to create different types of glitch effects, going from RBG manipulation to even jitter in order to change the appearance of the digital file being manipulated. But it is also important to start and explain what mainly caused their glitches before the creation of software programs that allows people to easily create their own glitch work in the present days.

So, these methods were as Michael Betancourt said mainly software and hardware glitch. A hardware glitch is based on distortion, misregistration, and mechanical, this most of the time does not destroy the files as part of the distortions are visual. But a software glitch works a little differently as they are based on data manipulation and misalignments, and in this case, most files can in fact be destroyed without the possibility to be recovered.

Another main difference in the process is if it is voluntary or involuntary. This is because data manipulation when is involuntary, it happens because of a digital failure, voluntarily is made on purpose using software modification. This is mostly used nowadays with already designed software, but it can also be made with other different software programs.

In the most recent days, glitches are now used as a form of expression. This is mostly used for the purpose to share a message, idea, or feeling to the viewer. So, with this, we can see content in movies with manipulated glitches, as well as pictures are taken from famous photographers, where they share the concept of this art form through pictures.

Rosa Menkman is a good example of a glitch artist where it is possible to see on her work, all glitches she made, not only in her projects but also in her own website design. This art is an important art element. Not only historically but also in terms of design, as it creates the ability to distort every digital content ever created no matter if it is an audio or visual format.

Digital Marketing (Contribution A: 500 words)
Digital marketing is an important component of the online world nowadays. It uses the internet and digital technology to sell or promote products as services. Digital marketing changed the way brands and companies advertise their own products. These changes started happening mostly during the 1990s and 2000s. So, over the years, digital marketing platforms became an essential marketing strategy as people used digital devices and online platforms more often than in physical places. As know today digital marketing uses a lot of different search engine optimisation, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing and e-mail direct marketing, display advertising.


 * Search engine optimisation most known as SEO is focused on the max possible optimisation of each website. This is made using words and names in a website image content, in order to allow the possibility of the website to appear as a search option on Google. Using this as a free format for bringing traffic to a website. This is very commonly used by big businesses but also smaller ones and even bloggers and other e-commerce businesses in order to have more visitors and maybe more buyers.


 * Search engine marketing knows as SEM focuses on a paid advertisements that usually appears in the search engine page results. This again used mainly by companies and e-commerce businesses in order to bring traffic to their existing websites as a marketing strategy.


 * Content marketing is a marketing strategy focused on creating and sharing relevant and consistent content to reach and attract customers and audiences in order to purchase a product or visit a website.


 * Influencer marketing focuses on social media marketing, this is by creating endorsements and products or services mentioned from different influencers with large numbers of active followers based on a specific niche.


 * Content automation is a method used to make all marketing automated without the need for human interaction or work allowing companies to leave their running advertising working automatically without having to worry about any of the processes.


 * Campaign marketing promotes products on different types of media, this includes not only digital but also television, radio, and others. This allows companies to expand their reach in order to allow more individuals to see the product or service and decide to buy or not.


 * Email direct marketing focuses on sending emails to different subscribers in order to advertise the product, this could be by sharing something new or in some cases, sharing different discount codes to bring traffic into the website.


 * Display advertising is focused on using visual and audio to promote and display a certain product or service in which a company is trying to promote.

Digital marketing is not only focused on digital internet type of marketing but also on other types of media. There are many other different types of digital marketing being used in the present, but it is also important to mention that with time, companies and individuals are discovering new types of media marketing. This is not only to innovate but also to avoid the competition created by similar companies.

Glitch Studies
Glitch studies are a viewed expression through technological error. This artistic format uses deliberate and accidental technical errors as a form of expression.

A glitch is a failure caused by technology or system and explained by Michael Betancourt, the hardware failure happens by accident while the software is usually caused by data manipulation and for that, most of the times, it is not possible to recover the files that were damaged for that system failure.

So, glitch studies have been viewed as a serious phenomenon with a special capacity for cultural critique instead of aesthetic used by multiple artists as this creation of glitch becomes more engrossed in the new innovations in technology. Glitch art also focuses on keeping some of the original elements of the file edited, so that people can understand the concept and idea of the original file and all it is elements.

Glitch art refers to images, videos, and even audio and created by accident when taking a picture or data manipulation used by the artist. A couple of different methods that create these distortions are distortion, misalignment, failure of hardware, and data bending.

Rosa Menkman is one good example of a glitch artist since she focuses her work on studying glitches and their concept. It is possible to see and explore on her website different glitch designs and learn in more detail what are these glitches and the effects they create such as jitter and pixelation, being these two just a small example of a big variety of things a glitch artist can do using data manipulation.

Algorithmic Brand Culture
Algorithmic branding is most known as an innovative source of knowledge and information. This works with the use of different brands using algorithmic media to capitalise, modulate and even judge participation, this can be applied to multiple social media platforms such as Instagram, Facebook, and even Twitter or TikTok.

This branding does not only apply to big companies but also to social media influencers as they use their platforms to promote their pages and in some cases products. This is because they can easily obtain detailed data on their targeted audience sharing every statistic detail that allows them to run the business more successfully. This is because they use it to magnify the audience by learning from previous data collected. This way, brands can discover good and bad behaviours and what is making consumers buy or avoid the product link shared in different social media platforms and with this adjust and modify all negative behaviours in order to improve the performance of the social media content.

So, each social media shared the data differently, but all are based on collecting data on consumers and with that, share content based on the previous views and searches made on the platform. This works in the same way with followers as suggestions appear according to what the person using the platform follows. Therefore, social media platforms with a specific niche have a big reach of audience since they can become a suggestion of content to follow. So, all this data allows companies to understand and manipulate their audiences.

Carina Silva aka Carina.CGS (talk) 13:04, 28 April 2021 (UTC)