User:Carina Waser/SwissMadeE

Swiss Made is a movement that aims to make the success story and achievements of Switzerland and its companies known to a broad public in Switzerland and abroad. Furthermore, Swiss Made wants to strengthen public awareness of the roots of prosperity in Switzerland and its connection to entrepreneurship.

History
The Swiss Made movement arose in 2011, when author R. James Breiding launched the first edition of the book Swiss Made - The Untold Story Behind Switzerland's Success. Due to the great interest in the success story and achievements of Switzerland and its companies, the book was translated into various languages in the following years. Furthermore, Swiss Made organizes numerous events in Switzerland and abroad and is present in media through articles, interviews or TV appearances.

About the Book
The book describes how Switzerland has developed from an originally poor country with an unfavorable topography and lack of raw materials to one of the most competitive countries in the world. On the basis of hundreds of interviews with the most influential people from the Swiss economy, culture and politics, Swiss Made managed to uncover the little-known events behind this success story and convey them to a broad readership.

Swiss Made has been published in 9 languages (English, Mandarin, Arabic, French, Spanish, German, Japanese, Polish and Vietnamese) and sold over 200'000 copies. The book is thus available in a language area that covers over 50 percent of the world's population. 60 Swiss embassies are presenting the book as a diplomatic gift. In the Chinese and Spanish language versions of the book, the preface was written by Federal Councillors Johann Schneider Ammann and Ignazio Cassis. In 2014, Pro Helvetia named the book the best publication on Swiss values.

Events
Swiss Made has so far organized over 30 events in Switzerland and abroad. On the one hand, Swiss Made organizes events in cooperation with the Swiss embassies and chambers of commerce abroad to bring Swiss companies, achievements and values closer to a broad public. On the other hand, Swiss Made organizes events and symposia in Switzerland. Lectures on the success story and achievements of Switzerland and Swiss companies are also regularly held at universities in Switzerland and abroad.

Publications
Swiss Made regularly publishes articles in renowned media (i.e. Financial Times, NZZ, The New York Times).

Weblinks
Official Website

Events
Swiss Day at Harvard 2013, Harvard University.

Lecture at the Woodrow Wilson School of Public and International Affairs 2013, Princeton University.

Articles
The Unbearable Vanity of Davos 2013, The Wall Street Journal.

A Matter of Taste and Millions 2013, The Wall Street Journal

Even if Federer's Game Wanes, His Money Making Potential May Not 2013, The New York Times.

Hail to the Thieves: Why FIFA's Problems are so Intractable 2015, Foreign Affairs.

The Myth of Ownership 2016, Swiss-Canadian Chamber of Commerce.

Too Small To Fail 2019, Medium Corporation.

Interviews
Interview with R. James Breiding on CNBC 2013, CNBC.

Interview with R. James Breiding on CNN 2018, CNNMoney Switzerland.