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La Feria del Hongo an eccentric fair in Mexico,Chihuahua, San Juanito which translated to english the mushroom fair, celebrated annually between August and September. Started in 2014 with the idea to promote the village of San Juanito. The village has the main purpose of the fair was initially to promote the touristic exhibition that can accomplish the community, but then the villagers intended to advise foreigners about the variety of mushrooms that are in the region, over the years people seem more interested to visit the town because of the gastronomy of this place.

Suddenly the residents of San Juanito took several years to improve this fair, some examples are adding regional music, showing the different fungus species that are in the region which are more than 25 and just 16 of them are eatable; the mushrooms are indispensable since it makes an enhancement with the ethnicity of Tarahumaras making it part of their typical cuisine.

The term of mushrooms in the region of San Juanito starts in the last weeks of July and almost all August this makes it easier to collect at the end of August and start the fair of the mushroom. As well the fair offers diverse activities such as the mentioned regional music of Mexico, parades with typical costumes, an exhibition of regional products, handicrafts and a coronation for the queen and princess of the mushrooms of San Juanito. And all of this starts at the main plaza. The fair just last 2 and half days.

It seems that the mushroom has made an impact that has form the touristic motivation to go and see for oneself the curiosity of tasting this regionals mushrooms that no one would know that it exists,  also the information that is given because if people don’t know about mushrooms people should not dare to eat a mushroom that it is not verified first yet, even if it is one of the exquisite that there is in la Sierra, is also the most mortal delicacies.

Reference:

Unknown (2018). Recursos. [online] Rutasgastronomicas.sectur.gob.mx. Available at: http://rutasgastronomicas.sectur.gob.mx/recursos.jsp?id=CHH.FE.11.003&tipo=FERIAS

JIMÉNEZ, D. (2018). Realizan la Feria del Hongo en San Juanito | La Opción de Chihuahua. [online] La Opción de Chihuahua. Available at: http://laopcion.com.mx/noticia/57089 [Accessed 3 Dec. 2018]

Unknown (2018). Inicia la Feria del Hongo en San Juanito. [online] El Diario de Juárez. Available at: http://diario.mx/Estado/2014-08-14_e93d9383/inicia-la-feria-del-hongo-en-san-juanito/ [Accessed 30 Nov. 2018].