User:Carli Jager/sandbox

Rik Ledder, born on September 20th 1970, is a Dutch businessman and marketeer. He is currently the CEO of TBWA\NEBOKO based in Amsterdam. Rik is also a board member of the ADCN, the Club for Creativity in the Netherlands.

Career
Human leadership is in Rik’s nature. He started his career by launching his own communications consultancy during his economics study. He moved to a small, data-driven agency before he started at TBWA in the early nineties. Within TBWA, Rik took responsibility for group clients. From 2004 until 2012, Rik was Managing Director at Omnicom’s digital and CRM agency RAPP Amsterdam and was a member of the global board of RAPP. In 2012, Rik left Omnicom to become Ogilvy & Mather Amsterdam’s CEO of the Group. It’s in his blood, which is why Rik returned to TBWA in 2014 to lead the day-to-day operation of our top-ranked omni-channel creative agency in the Netherlands.

Rik also graduated from the Advanced Management Program by Harvard Business School in Switzerland and the two-year Senior Management Program in Boston by Harvard Business School.

TBWA\NEBOKO
Rik Ledder is the successor of Simon Neefjes who was CEO of TBWA\NEBOKO till 2019. Simon Neefjes, the NE in NEBOKO, started the the company called NEBOKO with Diederick Koopal and Cor den Boer. NEBOKO merged with TBWA\Campaign Company in 2002 and was finally rebranded to TBWA\NEBOKO.

TBWA\NEBOKO is part of TBWA\Worldwide which belongs to the New York Stock Exchange rated Omnicom Group. TBWA is an international collective with 306 agencies in 99 different countries. Currently the agency has grown to be the market leader in the Netherlands. The company’s expertise used to be video advertising, but has become a full-service creative agency that develops business-changing, culture-defining and award-winning ideas and campaigns for brands.

Personal Life
Rik grew up in Wijk aan Zee and nowadays lives in Amsterdam. He is a father of three, married to an Art Director, and is a passionate about traditional Japanese Wadō-ryū karate. Rik has a personal interest in economics & marketing and politics.