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Introduction
Previously known as Hitachi Personal Finance, Novuna Personal Finance (a trading style of Mitsubishi HC Capital UK PLC) is a financial services company which offers personal loans to customers in the UK, both directly and as retail finance through select retail trading partners.

After the company changed its name from Hitachi Capital (UK) PLC to Mitsubishi HC Capital UK PLC, the company now operates its personal finance operation under the Novuna trading style. The change from Hitachi Personal Finance to Novuna Personal Finance was completed in February 2022. The company is authorised and regulated by the Financial Conduct Authority.

Company History
Following the merger of its parent company Hitachi Capital Corporation with Mitsubishi UFJ Lease & Finance Company Limited in April 2021, which created the new parent Mitsubishi HC Capital Inc., the company changed its personal finance trading name from Hitachi Personal Finance to Novuna Personal Finance. The new brand name was created to reflect an accelerated investment in digital platforms, which aimed to further improve communication and customer service.

The new trading name, which is created from Latin words “novo” meaning “new” and “una” meaning “together”, was launched in February 2022.

Products and services
Novuna Personal Finance is a multi-award winning direct personal loans provider, offering loans from £1,000 to £35,000 to customers. The company works with over 3,200 retailers to deliver flexible point of sale financial solutions and lends over two billion pounds a year across both personal and retail finance.

In 2021/22, Novuna Personal Finance achieved a 45% increase in personal loans business volume, lending over £940 million, up from £648 million in financial year 2020/21. The company currently has a position as one of the top 10 providers of personal loans in the UK.

2022

 * From 2014-2022, Novuna Personal Finance has been voted the UK’s ‘Best Direct Personal Loan Provider’ in the Your Money Awards
 * At the Personal Finance Awards 21/22, Novuna Personal Finance won the Best Personal Loans Lender award
 * At the British Bank Awards 2022, Novuna Personal Finance won the Customer Service Champion award
 * Novuna Personal Finance was highly commended at the Moneyfacts Consumer Awards 2022 for Personal Loan Provider of the Year
 * The company was awarded with a ServiceMark accreditation from the Institute of Customer Service (ICS) in 2022, reflecting on continued excellent service and support for retailers and customers throughout the purchasing process
 * Novuna Personal Finance won the Feefo Platinum Trusted Service Provider Award 2022 for the third year running in recognition of the business’s dedication to delivering outstanding experiences using feedback from real customers

2023

 * Novuna Personal Finance was shortlisted at the Moneyfacts Consumer Awards 2023 for Personal Loan Provider of the Year and Car Finance Provider of the Year