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CuteCircuit is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella. CuteCircuit designs wearable technology and interactive fashion. The products line includes the Prêt-à-Porter Collection, Haute Couture Collection and Special Projects for international artists.

History
All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. Francesca worked as a fashion designer for Valentino in Italy. Ryan Genz was formally trained as an artist, anthropologist and ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies. Francesca and Ryan, studied and met at the Interaction Design Institute Ivrea. .

Collections
CuteCircuit was the first fashion company offering smart textile-based garments that  create an emotional experience for their wearers ; they have found success designing innovative intelligent clothing using smart textiles and micro electronics.

Special Projects
Kinetic Dress

The Kinetic Dress designed by CuteCircuit in 2004. It represents an interaction between garment and wearer’s activities and mood; in fact, it lights up and changes its patterns following the persons movement

Hug Shirt

The Hug Shirt, designed by CuteCircuit in 2006, recreates the sensation of touch, warmth and emotion of a hug from the distant one using Bluetooth and sensors technology. The Hug Shirt was awarded as one of the Best Inventions of The Year by Time Magazine and also awarded with the First Prize at Ciberart Conference in Bilbao, Spain.

M Dress

In 2008 CuteCircuit designed the M Dress. It is considered a revolutionary idea in the world of telecommunications. A dress that accepts a standard SIM card and allows to make and receive calls anytime, everywhere, without having to carry a cellular phone.

Galaxy Dress

It is the world's largest wearable LED display (24,000 full colour LEDs). The Galaxy Dress is the center piece of the “Fast Forward: Inventing the Future” exhibit at the Museum of Science and Industry in Chicago.

CuteCircuit designs dresses and costumes for international artist special performances or tours. Such as, Katy Perry’s catsuit for her performance in American Idol, U2 leather jackets for their U2 360 Tour, Laura Pausini four and a half meters skirt for her Inedito World Tour or Safura Alizadeh dress for her Eurovision performance.

Prêt-à-Porter and Haute Couture
CuteCircuit product line is formed by the Prêt-à-Porter Collection, the Haute Couture Collection and special tailored pieces for private customers and celebrities. The Prêt-à-Porter Collection includes fashionable pieces made of laser cut Reflective Materials, 3-D Digital Print and Smart Textiles. They have successfully redesigned their iconic Haute Couture pieces for the Prêt-à-Porter market; for example, the K Dress inspired by Katy Perry’s Dress for MET Gala 2010 which it was the first interactive fashion garment to be featured in Selfridges.

Awards and Exhibitions
CuteCircuit is featured in numerous books and publications such as “100 Ideas that Changed Fashion”, “World Changing” edited by Alex Steffen with a foreword by Al Gore, “Fashioning the Future” by Suzanne Lee, Fashionable Technology: The Intersection of Design, Fashion, Science, and Technology by Sabine Seymour, “ Smart Materials in Architecture, Interior Architecture and Design by Axel Ritter” , “Interior Architecture and Design”, “Sex Design” and “Designing for Interaction”.

Many of CuteCircuit products have also been published in magazines and newspapers, such as “Huffington Post”, "TIME" , "ELLE", "Design Matters", "Stuff", "WIRED" , "The Daily Telegraph" , "The Times", "The Financial Times", “Fashionology” and CuteCircuit was featured in "Surface Magazine" for the Avantguardian special issue covering the “American Avant Garde”

CuteCircuit products and interviews have been featured on BBC ”The next generation of wearable tech”, BBC Arabia , Channel 4”Home of the Future” , Discovery Channel International , Channel 5 “The Gadget Show”, National Geographic Television, BBC World Technology, BBC Live at Five, BBC Go-Digital, National Japanese Television, and Current TV. Its work has been exhibited at the NEMO Science Museum in Amsterdam, SIGGRAPH , Design and Emotion Conference, International Symposium of Wearable Computing, 'How Smart are We?' Symposium at RIBA, 'Tomorrow's Textiles' at the Science Museum in London, Test_Lab:Fashionable Technology at the Institute for the Unstable Media in Rotterdam , Gravity Free 2008 and Fast Forward...Inventing the Future in Chicago’s Museum of Science and Industry , MindTrek 2009 conference in Finland,Conected Body at PICNIC Festival in Amsterdam , Techno Threads at the Science Gallery in Dublin, IDMAa Conference , The Mobile World Congress ,Ethical Fashion Show, Smart Fabrics/Interactive Textiles SFIT in Washington, Nordic Exceptional Trendshop in Denmark and at WIRED NextFest for two consecutive years in New York City and Los Angeles.