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Juice Boxes

History
Rubin Rausing first created a product in 1963 that consisted of a box that would be used for containing liquids, more specifically, milk. His creation was named the Tetra Brik, and gained popularity because the product was efficient and a major space saver compared to the canisters that were previously used. The Juice box was officially incorporated in the U.S. market in 1980. After, its introduction, the product gained almost instant popularity and the market began to grow at a fast rate. According to an article on the website Enotes, in 1986, only six years after the product’s introduction, juice boxes accounted for 20% of the United States juice market, as more and more companies were introducing their own lines of Juice Boxes(Juice Box).

Packaging and Marketing
Juice boxes are comprised of 6 layers of paper, polyethylene and aluminum foil. Paper is used to shape the product and give the box an extra source of strength, Polyethylene forms a liquid tight seal and keeps the product dry; Ployethylene is the layer used to print the information and graphics that are provided on the packaging. Aluminum is used for the purpose of keeping light and oxygen out, as well preventing the juice from becoming spoiled without having to use extra preservatives. One of the reasons as to why juice boxes are so popular is their convenience. Juice Boxes are portable and can be easily drunk while on-the-go. The shape of the product makes them easy for kids and adults alike to hold and use. Juice boxes were originally designed in a very specific fashion, a style that has proved to be successful as it has remained, for the most part, unchanged. Manufacturers chose a box shape because they foresaw this shape as being the most convenient and easily handled. Juice boxes typically come with a covered hole and an attached straw which makes it easier for children to drink and generally results in less of a mess. However, there are some juice boxes available for purchase that are equipped with a pull tab; this variation of the juice box is ideal for larger portions that are not consumed in one sitting, because the tab is reseal able. At the juice box’s inception in the early 80’s, juice boxes were primarily made up of diluted juice drinks containing many more artificial ingredients other than real fruit juice. However, as the product’s popularity grew throughout the years, so did Americans’ fixation with health and consuming natural products. So juice boxes evolved and began containing real fruit juice, as well as healthy add-ins, such as vitamins, to also appeal to a more health conscious public (How Products are Made- Juice Box).

Brands and Flavors
There are many different brands that produce juice boxes, each with their own set of flavors provided. Some of the major brands and their flavor options are as follows:

Juicy juice
Apple Berry Grape Kiwi Strawberry Strawberry Banana Orange Tangerine Punch

Apple & Eve
Naturally Cranberry Cranberry Apple Cranberry Raspberry Apple White Grape Raspberry Very Berry Fruit Punch Grape Strawberry Kiwi Orange Tangerine Apple Grape

Motts
Apple Various other store brands Flavors may vary

Health
All of the juice manufacturers’ websites have sections devoted to the health, not only of their products, but also of the consumers. They all have sections telling what’s in their juice, some even comparing the percentage of juice in their product to the percentages of juice in other similar products. As far as the other articles posted on each website, they show that the juice companies are committed to promoting healthy lifestyles for families. There are articles pertaining to family activities, healthy diets for families, and even some articles broken up by age group of the children consuming the product (Juicy Juice). The company, Apple & Eve, provides an organic option for juice boxes. (Apple & Eve)

Source List
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<"Juice Box." How Products are Made. Ed. Stacey L. Blachford. Gale Cengage, 2002. eNotes.com. 2006. 16 Apr, 2009 http://www.enotes.com/how-products-encyclopedia/ juice-box>

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