User:Casscass2498/sandbox/Something Navy

Something Navy

Something Navy is the brand name that Arielle Charnas, a fashion and lifestyle product- influencer, goes by. Arielle is a 31-year-old mom who has over 207 thousand followers on Instagram and continues to expand her network by appealing to many different age groups. Some find attraction to her life through her unique, trendy fashion-sense and others enjoy watching her Instagram stories of her little daughters, Esme, 1 year-old, and Ruby Lou, 3 years old. Her daughters are so well-known that their Instagram account, rubyandesme, has over 83 thousand followers. She married her spouse Brandon Charnas in October, 2014 and gave birth to daughter Ruby Lou in 2016 and daughter Esme in 2018. People adore following Arielle’s blog and Instagram because of her personable and relatable demeanor, having grown up as a normal girl and making a big name for herself and for her brand. She began her blogging career in 2009 as a college student at Syracuse University, but recently in the past 3 years really took-off in her career. The Something Navy brand signed into a licensing agreement with Nordstrom in the Fall of 2018, shortly becoming Nordstrom’s highest revenue-earning partnership. In one day, the collection generated $5 million in sales and sold out of many of her products within seconds of being launched. Now, she’s extending her line into kids clothing, swimwear, shoes, and jewelry as well. Due to her immense popularity and the high demand for her products, Arielle has expanded her Something Navy team to 5 employees, Arielle Charnas (founder), Nikki Weisman (Brand Manager), Tara Foley (Brand Director), Dana Ariel (Brand Partnerships and Marketing), and Anna Chudnovsky (Social Media Coordinator and Photography). Something Navy endorses many different people, businesses, and brands including Rebecca Minkoff, Marci Hirshleifer, Fertile Girl, and Imagine It Done. Being a super-influencer is the future of marketing and many brands adore publicizing their products through influencers due to the increased use of social media. Advertising products through influencers in recent years has generated amazing results for these companies and attracts more brands to do the same. Arielle has been featured in many top magazines including Glamour, Cosmopolitan, and BRIDES. Something Navy and Arielle are paving the way for other influencers and are revolutionizing the fashion industry for the better.

References

McCall, Tyler. “How Arielle Charnas Turned Her Blog, 'Something Navy,' Into a Lifestyle Brand.” Fashionista, 24 Sept. 2018, fashionista.com/2018/09/something-navy-arielle-charnas- career.

Penrose, Nerisha. “Exclusive: Something Navy Launching Namesake Collection at Nordstrom.” ELLE, ELLE, 5 Sept. 2018, www.elle.com/fashion/celebrity- style/a22992620/arielle-charnas-something-navy-collection-nordstrom-fall/.

Tietjen, Alexa. “Pete Nordstrom Calls Something Navy 'Most Successful' Launch.” WWD, WWD, 15 Nov. 2018, wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something- navy-launches-most-successful-for-any-brand-1202908318/.