User:Cassidymalik18/Influencer marketing

Branded content on Tik Tok
Tik Tok defines branded content as something that promotes goods or services where you have received a product from a third party in exchange for a post or shoutout. Examples of this could be brand endorsements, partnerships, or another kind of promotion for a product or service. Tik Tok requires you to enable the Branded content toggle when posting Branded content on TikTok. This ensures viewers know there is a relationship between the content creator and a business. Branded content must meet requirements of Tik Tok's branded content policy. An example of branded content on Tik Tok is through the brand Converse. This popular shoe company started a trend utlizing hashtags called ‘Creative All Star Series’. They ask content creators to customize a pair of sneakers and upload a short video of them using the hashtag, #ConverseAllStar.

Branded content on Snapchat
Snapchat is a social media app that prides itself in "empowering people to express themselves, live in the moment, learn about the world, and have fun together." Snapchat requires ads and paid content to comply with their terms of service and community guidelines. Snapchat requires that you are honest about the brands, products, and services your content promotes. Additionally, snapchat has community guidelines with a list of prohibited content like violence, hate speech, and illegal activity. An example of branded content on Snapchat is the sauce company Truff. By using short video clips showing people using the flavored hot sauce it was able to reach many new customers. Other large brands like Sephora and Under Armour have also had a great increase in sales due to Snapchat ads.