User:Cbadam/Western Pest Services

Western Pest Services is a termite and pest control company. Western has Commercial, Residential and Fumigation divisions. Headquartered in Parsippany, New Jersey, it has locations throughout New Jersey, New York, Pennsylvania, Delaware, Maryland and Virginia. The company is a wholly-owned subsidiary of Rollins Inc.

History
Western was founded by J.E. Sameth right before the Great Depression in 1928. He was so convinced of the potential of pest control that he was able to convince his entire family to move from West Virginia to Newark, New Jersey to establish the company. J.E. was the technician, his sister was the Customer Service Rep, and his father concentrated on sales. The company employs IPM (Integrated Pest Management) principles in developing pest elimination programs for industries such as, Health Care, Schools, and Food Processing. In, 2004 Western Pest Services was acquired by Rollins Inc. It went from being a privately owned company to a public company.

Western's Name
J.E.Sameth wanted an official, professional sounding name. Several options were considered, including Eastern, Western, National and Federal. J.E. actually pulled the name “Western” out of a hat.

Brand Evolution
-Western started out with the cowboy and cowgirl branding. This was a natural tie with the company name.

-In the 50’s the cowgirl was dropped and they went with the “branding cowboy.” Also it went from “Western Exterminating Co.” to “Western Termite and Pest Control.”

-In the 70’s they dropped the cowboy and went with a “hockey sticks” brand image.

-In the 80’s “caring people, caring solutions” was added.

-In the 90’s a teal backdrop was tried

-In 2005 they switched to their current company branding

Industry Involvement
Western’s founder, J.E. Sameth, helped to shape the entire pest control industry. He was one of the founders of the National Pest Management Association (NPMA) in 1933. It is the industry’s educational affiliate. The NPMA publishes trade material, holds certification conferences, and has state chapters.

J.E. was also one of the six original founders of Copesan in 1956. Copesan was a company formed by small, family owned companies. Copesan acts as an “umbrella” company for small private members. It made it possible for small companies to compete with the national companies.