User:Ccohen55/Trade Promotions Management

Trade Promotion A.K.A Trade Promotion Management, is a marketing strategy used to place products in the market, specifically in large retailers, by offering a "cash back" amount per product sold.

Many claim, it all started in 1971, when President Richard Nixon imposed a price freeze.

See YouTube Video:

Outlook DIMS on trade promotion, February 1, 2003, Neff, Jack