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Dr. Prof. Alice Yang Cheng
Bio Yang “Alice” Cheng (Ph.D., MBA) received a Ph.D. degree from Missouri School of Journalism, which is one of the oldest formal journalism schools in the world. She also graduated with an outstanding academic award from the nationally recognized Crosby MBA program.

She teaches research methods, the introduction of public relations, crisis communication, and global communication in the U.S. and Hong Kong. She has demonstrated a long-term commitment to research involving global public relations management, social media and artificial intelligence, and crisis communication. She has published more than 50 journal articles and book chapters. Some of her publications have appeared in top journals such as the New Media & Society, American Behavioral Scientist, Journal of Applied Communication Research, Journal of Public Relations Research, Journal of Product & Brand Management, Telematics and informatics, Mass Communication & Society, International Journal of Communication, Public Relations Review, and Journal of Contingencies and Crisis Management.

Acting as the Principal Investigator (PI) or senior researcher, her research has been funded by many global prestigious institutions, such as the National Science Foundation (NSF) ($1 million), Arthur Page Center (USA) ($4,000), North Carolina State University (USA) ($15,000), and the Chinese University of Hong Kong (Hong Kong)($7,000). Especially, The Arthur Page Johnson Legacy Scholar Grant is awarded to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication The funded study that examines mobile CSR activities in crises has been accepted in the 68th Annual Conference of the International Communication Association (2018) and won the Top Faculty Paper Award.

Her research has been internationally and domestically recognized via various awards, for its originality, quality, and productivity. The received honors and awards included the Best Paper Award, Public Relations Division, International Communication Association Conference, 2013, 2014 and 2018; Top Paper Award in Mass Communication Division in 2014 and 2016, awarded by the International Communication Association Conference; Grunig PRIME Research Fellowship from Institute of Public Relations and PRIME research in 2015; and Peter Debreceny Corporate Award in the 18th International Public Relations Research Conference in 2015. Additionally, She has received the Hong Kong Government Reaching Out Award and the extremely competitive Extraordinary Potential Prize of 2016 Chinese Government Award.

Due to her expertise in Communication, especially in social media and public relations, She has been invited to review many manuscripts for top journals such as Journal of Communication, Communication Research, New Media & Society, Public Relations Review, Journal of Applied Communication Research, Journal of Public Relations Research, Journalism and Mass Communication Quarterly, and Management Communication Quarterly. She also serves on the editorial board of Public Relations Review and Public Relations Inquiry.

Website: https://chass.ncsu.edu/people/ycheng20/  Teaching and Research InterestsItalic text Quantitative Research Method, Social Media and Public Relations, Crisis Management, and Relationship Management

Projects Crisis/Disaster Communication and Public Emergency, AI-Chatbot Services and Marketing/Health Communication; Digital Mental Health Messages on Supportive and Advocacy Behaviors; Social Media and Crisis Communication; Social Media Influencer and Fake News